That ain't... not supposed to do that... right? People thought Matt stole from Trey Hill

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my gosh, we are live streaming guys.

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Are you live, man?

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You live there?

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We are live.

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Can you hear me?

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Hello?

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Hello?

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Hello?

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alive and I'm alive.

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We alive and kicking, let's roll the intro.

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Yeah.

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Oh my gosh, it's another week of the ride along here.

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I'm excited because we've got a freaking awesome guest on the show here.

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Another guy out of Texas.

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We've got we've been featuring a lot of Texas guys lately.

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That's because Texas is one of the most uh inspector rich populations in the country.

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And we got some absolutely awesome people out of there.

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But Matt, why don't you introduce our guests since you guys are basically neighbors, as
you put it here before we kicked off the show.

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Yeah, we are.

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mean, like we don't live in same neighborhood, but like I was saying before we started the
show here, know, Houston is an hour away from Houston.

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So if you are, you know, an hour away from me, you might as well be my neighbor is what
I'm saying.

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And Trey is my neighbor.

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And so, yeah, we are my good friend Trey Hill here from Gold Star Inspections is our guest
today and really, really happy to have you here, Trey.

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And yeah, I can't wait to get into some of these topics with you today, including social
media.

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and the challenges we face as home inspectors trying to create content out there.

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What part of Houston area are you from again, Trey?

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Um, I'm in, I'm in tumbo.

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Alright, alright, that's what I thought.

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we're in tombow and I'm in green.

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So it's like we're close, but we're not that close, but we're close.

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If I had an inspection at his house, that would be close to me.

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So I mean, do you guys like refer each other out?

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Like if one of y'all is busy or?

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Good stuff.

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I dig it.

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Well, Trey, mean, you know, something interesting about Trey, you know, and I mean, if you
guys don't follow Gold Star Inspections, I mean, you certainly should do that.

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But Trey has a massive social media presence and uh a massive following.

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And he gets predominantly all your business from there, right?

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Yeah.

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So so he gets all and so.

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I know a couple of years ago, you started doing primarily new construction inspections.

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That's it, right?

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And so people of course call Trey and they're like, you know, hey, I got this house from
1978.

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And he's like, Nope, I only do new construction stuff.

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he goes, call Matt.

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so I get some inspections and go to that.

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You're missing him whenever I can make it as well.

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yeah.

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I love it.

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just another guy, first of all, all y'all listening live on line, we're recording this as
we go here.

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Usually my dog is pretty freaking chill, but he hasn't gotten to run around with a frisbee
tonight yet.

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And so he's decided this is a wonderful time to just squeak that toy like crazy in the
background.

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So dog's gonna be dogs.

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Yeah.

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You guys got dogs?

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Sound off in the comments if you all got dogs.

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That's it.

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But Trey I gotta ask you question, man.

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So how long have you been doing the social media game because I it never ceases to amaze
me that home inspections and home inspectors have taken off as influencers the way that

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they have the last several years.

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So how long have you been doing this?

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Right.

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I would say about three years to be honest, don't even know this how it all started.

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used to do, so I've been doing inspections over 10 years and the whole thing was to go
into the real estate offices, the brokerage offices, go in there, you buy food.

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I know I have some videos talking about this, but so you buy them food, they tell you 50
people come in and then 10 people show up.

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Yeah.

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You done bought food for 50 people and 10 people show up.

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And then they say, okay, you only got like, you got 10 minutes to talk, to say something.

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So then you do your spiel and then one agent or two, maybe say, they say they'll try you
out.

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And then what do they give you?

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A bad house, of course.

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So you get that bad house and then you're me like, shh.

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And then they be like, I ain't using that guy.

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That guy, he put everything on the report.

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so actually,

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During that time I saw an interview with Matt and A uh Action and with Chris.

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So I used to look at some of their videos and actually before that time I was not on
social media at all.

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Only thing I did was YouTube.

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That's it.

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And it was just when I was looking for stuff or watch videos.

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So the whole people, like the social media thing, Instagram, all that kind of stuff, I
didn't have the app.

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I didn't go on it.

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I didn't look at none of that.

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So I was not involved period.

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So after I saw that episode and Matt said on there, he's like, I haven't done a lunch and
learn in like two years.

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I was like, two years, no lunch and learn I was like, we're gonna have to try this.

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So I think at the time he had like 43,000 followers and now look at them.

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then, that was big, you know.

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It's just as you in it, you just start growing or whatever.

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But I was like, wow.

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That was a big deal.

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So actually, so that's where after I saw that, that's when I actually started.

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Because before then, like during COVID and stuff like that, like trying to get business,
you walk around with the mask on and stuff.

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I tried all that kind of stuff.

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Had the little gift bags and showed the people open houses and stuff like that.

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Some of them got scared.

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mean, knocked on the door, had my mask on.

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It just was, it wasn't pretty.

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wasn't pretty.

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yeah.

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I was already kind of, and social media, guess, kicked off for me a little bit, like right
as COVID hit.

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And so I was kind of already like had a foothold and right as soon as I could not.

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And I continued to advertise in real estate offices really just because I enjoyed it.

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And you know, actually where I found uh was better than real estate offices was going to
Champion School of Real Estate.

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See, I got my license or I took my...

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through Champion School of Real Estate, and they have classes for real estate agents.

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Well, what you can guarantee there is attendance.

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And then you get attendance from people that are from various different offices.

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you're kind of getting a little bit of, know, you're getting a few of those out there in
different real estate offices, even though, you know, not, you know, just with who's

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there, it's a variety of different people.

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Nothing like that be more successful.

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And I really enjoy doing that.

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I was just about to get into that where I was setting it up where I was going to do some
Lunch and Learns up there.

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But I had my cars up there and stuff.

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Like really now, like this whole time, I got like five good realtors that actually used me
all the time.

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And all the realtors I've seen, five of them.

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And even right now, I'll try to clear my schedule to get to them.

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You know, they were thankful, you know what mean?

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But some of them got from...

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Yeah, I got from Champions and that's the school I went to also.

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Yeah, I found that doing that was very effective, but then all of a sudden COVID hit and I
couldn't do that anymore.

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so I said, well, okay, well, I didn't really need to, because I mean, had, at the time, I
had a really good, solid base of realtor.

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I was just marketing because I felt like I needed to market, you know, as a business.

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And, but I already kind of had a foothold in social media.

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So I just kind of kept going there and man, yeah, it's been, it's been years now.

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been like five years since I've done anything like that.

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And so, and so, yeah, it's, mean, time flies, but yeah, that's how, that's how long it's
been.

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But social media has been uh a big thing for me as well as far as how I get my business.

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And that's been going on for a real long time.

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Yeah, it's realtor referrals.

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Yes, it's word of mouth.

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But social media has been really huge.

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as, and you, mean, yeah, I've been able to work myself into a pretty large following, but
you have a massive following.

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You just hit the ground running, man, and your content just really connects with people.

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People really relate to it.

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And you have amassed a huge following and you should be really proud of that, man.

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But as uh content creating home inspectors, I feel like uh a topic that we should touch on
is some of the unique challenges we face making this content in the field uh all the time.

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There's always something.

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Uh, and so do you have any, are there any unique challenges that you think like, uh, you
have to deal with, you know, that maybe, you know, somebody that's not out there creating

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content, something that just, just as certain extra step or something else that you got to
do.

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Well, let me take it back just a little bit because so me not being on social media, not
on the platforms and you know, I just thought to myself, said, man, who wants to hear

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about home inspections?

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That's boring.

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That's what I thought to myself.

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But then, know, Matt was doing like somebody out there want to hear about it.

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So my thought was how can I make it educational, but also entertaining because

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My thought, like I said, I never been on those platforms.

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I never been on TikTok.

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Like I downloaded TikTok and did a video.

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So my thought was these people aren't here for entertainment.

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They're not here trying to learn.

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They're not swiping, trying to learn.

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So my whole thing was trying to combine both of those things together.

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during uh home inspection, that was kind of a challenge right there.

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That was the first challenge.

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Cause I got my first video up there and you look at this terrible.

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I still got mine up there too.

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Bad.

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Bad, bad.

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Yeah.

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terrible.

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with the good old, hey, it's Trey here, gold star, it's nice.

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Yeah.

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Yeah.

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Trey.

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I'm about to do this home inspection back.

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Y'all want to look and see where we go?

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Immediately swipe out.

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That's it.

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Yeah, that's next

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yeah, like, man, it's so funny.

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We should go back and watch those or maybe we shouldn't.

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But it is really funny because there in the beginning, you're like trying to you don't
really know what to do.

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And then you start to get your flow, you know, a little bit in and then it changes
completely.

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You go back and look at that old stuff.

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You're like, my God, because I do.

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thing is that was actually, I mean, that was kind of taught back then.

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ah I mean, like back in like the Facebook videos days, ah there were so many inspectors
and other influencers that you put your name, your brand, like you had your little opening

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spiel that you would do at the beginning of every video or like you filmed, uh you know,
uh landscape because vertical video wasn't even a thing yet.

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ah I used to do the show, Inspection Connection with Rose Buckley.

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and she would always start all of her videos, you know, hey, Rose Buckley here, your
friendly Maryland home inspector up and it's like, but now that's just it does not fly.

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Yeah.

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If they stood at the end put say it at the end But like right when you when you start me I
like let's get straight to it and you

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you develop your flow?

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What's your normal, I guess, your hook, your structure to your videos?

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Do you have a formula that you use, or do you just kind of let it rip?

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Nah, I kinda let it rip.

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here's a gym that I do.

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As I'm doing my, okay, first of all, Matt, no, we busy doing a home inspection.

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And you got to get, I mean, you can't spend a whole lot of time taking retakes and stuff
like that.

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you inspecting and then you find something and then you do a video or whatever.

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So anyways, your time is tight, period.

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I'm a...

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home inspector first, so I'm putting more time into home inspection and finding things.

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And so that's my most time period.

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So what I do is when I'm doing the home inspections and I find something, if it's big or
small or whatever, I might keep on going and think in my head, like come up with some

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ideas as I'm working.

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And so therefore, when I shoot the video, I got something.

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that I'm working on or some kind of topic or way of, you because it's like, you're talking
about videos, it's like a director, how are going to shoot it, where are we going to talk

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about all the script, all this kind of stuff got to be right here in this compact video.

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And you got to, and then you don't have time to do no retakes.

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Like I'm not doing retake.

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And I actually learned like the first, my first one is the best one in ways.

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So just keep going.

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That's kind of my process.

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I kind of think of something and then the one that you really think about later, like for
a while you think about and you put more work into it, those don't do good.

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So the one's off the cuff that you you think about while you're there and put it out and
yeah, it works.

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I that that's, mean, I love what you've said, how, you know, it's home inspection first.

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mean, that's the deal.

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Cause a lot of people, they get the vision clouded here.

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I mean, cause to be quite honest, there's things that go in my videos sometimes that I
don't go in my reports.

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mean, I'm not, it's not like smoke and mirrors.

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I'm not trying to tell people, you know, this is, I just, sometimes I find something that
may not be in my scope of work, but I think it is interesting enough to make a video on.

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And, and so people get confused though, because

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They literally think my job is what's out there on the internet.

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it's like, that's actually, couldn't be further from the truth.

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Like my work and my inspection report, mean, you know, hundreds of pictures, I mean, tons
and tons and tons of comments, a lot of, and it takes a while to put this together.

218
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It is, there's a lot of information that goes in there.

219
00:14:04,182 --> 00:14:06,494
It's not just making a little video or whatever.

220
00:14:06,494 --> 00:14:09,125
there's, those are two really different things.

221
00:14:09,125 --> 00:14:18,405
But I do find like for me, and we've talked about this a little bit Trey, but like one of
the challenges for me, cause I mean, you have to stay, cause we're both right?

222
00:14:18,405 --> 00:14:20,805
Because we, yeah, it's inspection first.

223
00:14:21,345 --> 00:14:22,865
We are content creators.

224
00:14:22,865 --> 00:14:30,425
And so we have to, you know, that, that, we have to, and I want to get into the demand on
that too, but like, we have to meet that too.

225
00:14:30,425 --> 00:14:32,725
We need to keep creating this content.

226
00:14:32,725 --> 00:14:38,661
And so we have to keep our mind focused on like inspection first and then video, because I
have.

227
00:14:38,661 --> 00:14:41,473
100 % being guilty of walking up finding something.

228
00:14:41,473 --> 00:14:46,136
Usually it's the really good like funny stuff too, you know, and I'll be like, that's
amazing.

229
00:14:46,136 --> 00:14:49,389
And I'll pull out my phone and I'll video it right away.

230
00:14:49,389 --> 00:14:55,132
And then later on when I'm doing my report, I'm like, shoot, that didn't make it to the
report.

231
00:14:55,733 --> 00:15:06,821
And I've literally taken uh screenshots from my phone before because I'm like, man, and it
makes you think like, man, I'd never want to miss anything because

232
00:15:06,821 --> 00:15:12,521
filming a video, you know, and so I have to stay focused to like go inspection first.

233
00:15:12,521 --> 00:15:21,561
That's a challenge because we're trying to like in order to keep up with the demand, which
is another challenge, like we're filming stuff daily.

234
00:15:22,361 --> 00:15:25,073
We're making, I mean, not all of it works, but we're filming stuff daily.

235
00:15:25,073 --> 00:15:26,169
yeah, oh yeah.

236
00:15:26,169 --> 00:15:28,371
I try I want to hear about your workflow.

237
00:15:28,371 --> 00:15:31,073
uh Let's let's jump right into that next.

238
00:15:31,073 --> 00:15:38,978
But before we do, we got to do our drink of the day segment sponsored by inspection fuel
we do it's sponsored by inspection fuel because we got a little bit in there.

239
00:15:38,978 --> 00:15:40,439
We got to pay the bills here.

240
00:15:40,439 --> 00:15:45,022
And so go sign up for inspection fuel September eight to the 10th.

241
00:15:45,022 --> 00:15:46,924
It's in New Orleans.

242
00:15:46,924 --> 00:15:53,728
It's going to be at the Marriott there I believe but go to inspectionfuel.com slash
register to sign up.

243
00:15:53,728 --> 00:15:54,883
Matt what you sipping on?

244
00:15:54,883 --> 00:15:56,459
Nope, I'm not going first on this one.

245
00:15:56,459 --> 00:15:57,716
You guys are.

246
00:16:00,401 --> 00:16:07,584
I actually got some sparkling water

247
00:16:08,857 --> 00:16:10,412
What kind of sparkling water?

248
00:16:10,412 --> 00:16:13,830
This man this is Kirkland and this is so it's Costco.

249
00:16:13,830 --> 00:16:18,590
Oh First first time I tried like that's nasty.

250
00:16:18,590 --> 00:16:19,822
Then I made it cold.

251
00:16:19,822 --> 00:16:21,561
I can do that.

252
00:16:21,561 --> 00:16:22,635
Yeah, you get used to it.

253
00:16:22,635 --> 00:16:25,827
Sparkling water, you gotta kinda get used to it.

254
00:16:25,827 --> 00:16:27,454
But once you do, think you kinda crave it.

255
00:16:27,454 --> 00:16:28,217
I do.

256
00:16:28,217 --> 00:16:33,872
And dude, Costco gas, when you drive as much as we do as inspectors, it saves you so much
money,

257
00:16:34,072 --> 00:16:35,993
That's only gas I go.

258
00:16:35,993 --> 00:16:36,854
Yeah.

259
00:16:38,039 --> 00:16:38,661
Do it man.

260
00:16:38,661 --> 00:16:41,753
I honestly it's like that's a life hack.

261
00:16:41,753 --> 00:16:42,933
gas.

262
00:16:42,933 --> 00:16:45,613
I got I got a discount there.

263
00:16:45,613 --> 00:16:45,957
So

264
00:16:45,957 --> 00:16:46,981
There you go.

265
00:16:46,981 --> 00:16:48,937
Yeah, no, it's in Florida.

266
00:16:48,937 --> 00:16:51,884
It's like 30 cents a gallon cheaper than normal pump gas.

267
00:16:51,884 --> 00:16:57,988
Yeah, maybe Costco gives some money for shouting them out right now.

268
00:16:58,078 --> 00:17:00,750
I am sipping on just a I'm boring tonight.

269
00:17:00,750 --> 00:17:02,741
I got a little little protein shake.

270
00:17:02,741 --> 00:17:06,553
I've been trying to be more consistent on staying healthy.

271
00:17:06,553 --> 00:17:09,021
This was a gosh, I had a conversation.

272
00:17:09,021 --> 00:17:10,566
There's a there's a video on this.

273
00:17:10,566 --> 00:17:13,817
think it's on the YouTube channels way back a year and a half ago.

274
00:17:13,817 --> 00:17:21,863
I was talking with Wally Conway where he was talking about just the importance of
prioritizing your own health when you get especially when you get to the crazy season that

275
00:17:21,863 --> 00:17:22,703
you're in.

276
00:17:23,029 --> 00:17:27,481
I have an inspector an agent that I did inspections for back in Virginia.

277
00:17:27,481 --> 00:17:29,212
She's down here in Florida now too.

278
00:17:29,212 --> 00:17:30,212
She sent me a video.

279
00:17:30,212 --> 00:17:35,094
I posted this up on my, my inspection dude, Instagram.

280
00:17:35,094 --> 00:17:36,245
She was like, Hey, check this out.

281
00:17:36,245 --> 00:17:38,375
This is the first inspection we ever did together.

282
00:17:38,375 --> 00:17:44,098
And Lord almighty was I just depressed out of shape.

283
00:17:44,098 --> 00:17:45,668
Everything was a meal out of the bag.

284
00:17:45,668 --> 00:17:52,201
Cause I was doing three inspections a day, ah you know, 10 to 12 inspections a week and
just

285
00:17:52,369 --> 00:17:59,262
Not taking care of myself at all and I'm like, oh man, I got you just looking in the
mirror I've never been like a gym selfie guy.

286
00:17:59,262 --> 00:18:07,234
That's that's not how I roll But at the same time I was like dude I am pleased with a
little bit of the progress made there So I've been staying after it.

287
00:18:07,234 --> 00:18:09,505
So I snuck into the gym before I started recording here tonight.

288
00:18:09,505 --> 00:18:14,147
So take care of yourselves, know What ya sipping on Matt?

289
00:18:14,147 --> 00:18:16,298
Well, inspection fuel, it's okay.

290
00:18:16,298 --> 00:18:17,079
I got you.

291
00:18:17,079 --> 00:18:20,992
I know, I know what's going on here, but you guys are sponsoring the drink of the day,
right?

292
00:18:20,992 --> 00:18:22,623
And so, uh, I got you.

293
00:18:22,623 --> 00:18:25,245
I am also drinking sparkling water.

294
00:18:25,245 --> 00:18:29,507
This is a waterloo black cherry, but that's just a sidecar.

295
00:18:29,568 --> 00:18:30,929
That's just a sidecar, right?

296
00:18:30,929 --> 00:18:32,309
So here's what I got.

297
00:18:32,310 --> 00:18:36,212
This right here is what we call an infinity bottle.

298
00:18:36,233 --> 00:18:37,774
Anybody know what an infinity bottle is?

299
00:18:37,774 --> 00:18:38,897
What an infinity bottle is?

300
00:18:38,897 --> 00:18:40,735
I got my glass right here.

301
00:18:41,056 --> 00:18:42,917
I take the.

302
00:18:43,031 --> 00:18:48,165
last little bit of bourbon bottles that I have and I pour it in my infinity bottle.

303
00:18:48,165 --> 00:18:53,550
And so it makes my own little ever-changing custom blend of bourbon.

304
00:18:53,550 --> 00:18:53,948
Mm.

305
00:18:53,948 --> 00:18:54,860
I need it.

306
00:18:54,860 --> 00:18:56,974
Is it just like a decanter that you use?

307
00:18:56,974 --> 00:18:58,027
Like a standard?

308
00:18:58,027 --> 00:19:00,049
Okay, I love it.

309
00:19:00,231 --> 00:19:01,714
I gotta get in on that.

310
00:19:01,714 --> 00:19:03,056
All right, hey.

311
00:19:03,388 --> 00:19:08,238
inspection fuel September 8th the 10th.

312
00:19:08,591 --> 00:19:09,472
There you go.

313
00:19:09,472 --> 00:19:10,833
Cheers guys.

314
00:19:10,993 --> 00:19:11,854
Let us know.

315
00:19:11,854 --> 00:19:13,746
Yeah, let us know what you're sipping on in the comments.

316
00:19:13,746 --> 00:19:15,938
Let us know it's in your infinity bottle.

317
00:19:16,138 --> 00:19:27,639
But back to it, dude, Trey, what is your inspection process like that allows you to ah be
thorough on the job and also crank out content at the same time the way that you do?

318
00:19:28,558 --> 00:19:35,898
Um, I mean, I just kind of, so like I said, I've been doing it like 10 years.

319
00:19:35,898 --> 00:19:43,598
So I have my process, um, of how I inspect and, know, what I'm used to putting on report
and things like that.

320
00:19:43,698 --> 00:19:51,138
So, um, a rule now as far as content and inspection is put in a report first.

321
00:19:51,138 --> 00:19:53,278
And that's my rule.

322
00:19:53,278 --> 00:19:57,774
And after Matt knows you see so many houses, stuff just, you know,

323
00:19:57,774 --> 00:20:03,374
So even when I walk in the house and I'm turning on lights and stuff like that, if I see
something, I go ahead and put in a report.

324
00:20:03,374 --> 00:20:07,494
Cause my mind says, we already saw that, you know, and keeps going.

325
00:20:07,914 --> 00:20:09,794
Even once I get to that part.

326
00:20:10,134 --> 00:20:12,454
So that's what I do with the videos.

327
00:20:12,454 --> 00:20:15,754
I put in a report first and then I'll shoot the video.

328
00:20:15,754 --> 00:20:19,354
So make sure I got what I need to get first.

329
00:20:20,034 --> 00:20:20,574
So.

330
00:20:20,574 --> 00:20:21,677
brilliant, man.

331
00:20:21,677 --> 00:20:29,932
Now do do you bring people around with you while you're doing the inspection or do you do
your inspection first and then do the summary walkthrough kind of

332
00:20:29,932 --> 00:20:42,227
I like the summary walkthrough because, um, again, after years of doing this, you find I'm
not an inspector that I went to a, I went to a house I did yesterday today.

333
00:20:42,267 --> 00:20:46,499
Cause I forgot something and realized it was a, let me go back.

334
00:20:46,499 --> 00:20:47,610
I'm not an inspector.

335
00:20:47,610 --> 00:20:53,852
Like if I miss something, I'm gonna go back and check in and make sure, you know, make
sure it's working.

336
00:20:53,852 --> 00:20:58,058
So when people come and start talking to things like that,

337
00:20:58,058 --> 00:21:03,105
it can mess up your routine and you can forget that you didn't do certain things.

338
00:21:03,105 --> 00:21:07,831
And then when you start working that report, that's when you find out, oh man.

339
00:21:07,831 --> 00:21:13,156
So I'm a uh fan of people coming close to the end.

340
00:21:13,257 --> 00:21:17,522
And that way I've done my process and then I can walk them through and show them things
that I found.

341
00:21:17,529 --> 00:21:20,030
Yeah, I very much in the same way.

342
00:21:20,030 --> 00:21:22,029
Brad does things a little bit differently.

343
00:21:22,029 --> 00:21:25,991
I think that, you know, obviously it works for some people to have people watching.

344
00:21:25,991 --> 00:21:28,342
It might be a certain personality thing.

345
00:21:28,342 --> 00:21:38,335
think Trey and I maybe share that same, you know, personality trait where it's like, you
know, we really need to stay focused because we can get distracted.

346
00:21:38,335 --> 00:21:45,283
uh And, you know, I think the real important thing to think about there is realizing.

347
00:21:45,283 --> 00:21:48,014
that you have that personality trait, right?

348
00:21:48,014 --> 00:21:51,235
Because if I just say, yeah, come on, come on to the inspection.

349
00:21:51,235 --> 00:22:01,400
Like I'm actually doing, I, least I feel like I could be doing a client disservice because
I feel like I am putting myself into a position where I can easily get distracted.

350
00:22:01,400 --> 00:22:05,261
It has happened before, not on purpose, but it has happened before.

351
00:22:05,261 --> 00:22:07,172
And let me tell you, man, I'm that inspector too.

352
00:22:07,172 --> 00:22:14,833
Like I don't sleep good if I don't feel like I've done a great job, you know, Brad, you
take people around with you, don't you?

353
00:22:14,833 --> 00:22:15,933
I do, yeah.

354
00:22:15,933 --> 00:22:20,873
I've touched on this in past episodes, so I don't want to be too redundant about it.

355
00:22:20,993 --> 00:22:26,373
For me, it was a product of where I was, in Virginia and Washington, DC.

356
00:22:26,373 --> 00:22:30,773
And there were some content creators up there in that neck of the woods.

357
00:22:31,873 --> 00:22:40,753
But back during COVID, we were talking about, y'all were talking about not being able to
get in offices and market as much.

358
00:22:41,613 --> 00:22:42,873
The whole...

359
00:22:42,873 --> 00:22:46,715
real estate market up there was popping so much that I didn't have to market either.

360
00:22:46,715 --> 00:22:51,298
People were looking for an inspector to come do something in 30 minutes.

361
00:22:51,298 --> 00:22:54,900
know, was things were real estate was flying off the shelf.

362
00:22:54,900 --> 00:22:58,622
Inventory was almost non-existent because it was cash buyer competitions.

363
00:22:58,622 --> 00:23:01,123
It just going as fast as it came available.

364
00:23:01,143 --> 00:23:12,177
So you had to, uh at least with Ken Humphries, my area manager that I used to work with,
ah back at BPG, he trained me on a methodology where

365
00:23:12,177 --> 00:23:18,362
uh You try to get as much done in two to two and a half hours as possible.

366
00:23:18,423 --> 00:23:26,851
And the best way to do that and kind of honor everybody's time, since everybody had
someplace else to be in the DC area, is just to have them come along with you.

367
00:23:26,851 --> 00:23:34,517
And the benefit there, if you're able to kind of walk and talk, is that you've got
multiple sets of eyes.

368
00:23:34,517 --> 00:23:38,801
And this actually, uh this happened at the home inspection that I had last Monday.

369
00:23:39,137 --> 00:23:54,429
I had a couple and there was one thing I was explaining it and I was taking a picture of
one thing over here and on my ISN Report Writer app, nice little plug there, and the buyer

370
00:23:54,429 --> 00:23:56,431
went, hey, did you see this right here?

371
00:23:56,431 --> 00:24:04,305
And it was a product of like, I just hadn't turned around to see it yet, but I'm glad that
he saw it because I'm like, it's just kind of two sets of eyes and.

372
00:24:04,305 --> 00:24:08,685
You know, it also allows me to diffuse situations as they come up.

373
00:24:08,685 --> 00:24:19,225
So when somebody, when I look and notice a defect and point out a problem, I can kind of
give them the low down on the good, the bad and the ugly or how fixable and repairable it

374
00:24:19,225 --> 00:24:19,385
is.

375
00:24:19,385 --> 00:24:25,965
So they're not just scared crapless on a 30 minute walkthrough, like, oh my gosh, this is
an overwhelming amount of things wrong.

376
00:24:25,965 --> 00:24:29,785
As I'm going around, I'm pointing out things that are right too, you know?

377
00:24:29,885 --> 00:24:32,367
So they get to, they feel very invested in it, but.

378
00:24:32,367 --> 00:24:37,189
The downside is if you want to create content, you can't because it's awkward, right?

379
00:24:37,189 --> 00:24:38,029
Like, hey, guys, hold on.

380
00:24:38,029 --> 00:24:39,639
I got to film a Tiki talk, right?

381
00:24:39,639 --> 00:24:42,080
You know, it can't really do that.

382
00:24:42,080 --> 00:24:47,402
But, you know, it's you're you're limited in what you're able to do.

383
00:24:47,402 --> 00:24:49,213
But it's just a very different approach.

384
00:24:49,213 --> 00:24:52,894
And I've thought about, you know, going back since it's a little bit slower pace down here
in Florida.

385
00:24:52,894 --> 00:24:56,025
I've thought about going back to kind of kind of exactly what you all do.

386
00:24:56,025 --> 00:24:56,825
So.

387
00:24:57,573 --> 00:25:04,085
So I don't think we can get through this episode without talking about Trey's tagline.

388
00:25:07,433 --> 00:25:23,535
You don't know that that is right right know my tagline that ain't right That's the
tagline m

389
00:25:23,535 --> 00:25:27,863
got, that's not supposed to do that and that ain't right on this show.

390
00:25:27,863 --> 00:25:28,495
There you go.

391
00:25:28,495 --> 00:25:29,056
yeah.

392
00:25:29,056 --> 00:25:31,139
I mean, yeah, we got that.

393
00:25:31,139 --> 00:25:32,760
It's not supposed to do that.

394
00:25:33,503 --> 00:25:34,763
And then we got.

395
00:25:37,008 --> 00:25:38,113
Both in one episode.

396
00:25:38,113 --> 00:25:44,097
those one of those is a specter Randall's doing this now the little pointy hands have you
gotten yourself one of those yet?

397
00:25:44,285 --> 00:25:47,225
me and Trey talked about that a couple of days ago, man.

398
00:25:47,665 --> 00:25:48,765
I love it.

399
00:25:48,765 --> 00:25:49,445
I love it.

400
00:25:49,445 --> 00:25:52,045
I mean, I don't I don't anticipate buying one.

401
00:25:52,045 --> 00:25:53,665
OK, I'm not gonna hop on that.

402
00:25:53,665 --> 00:25:56,045
I'm gonna let those guys have that.

403
00:25:56,445 --> 00:25:58,725
got we got a few of them out there doing it now.

404
00:25:58,725 --> 00:26:01,285
Enough of them out there doing it now.

405
00:26:02,125 --> 00:26:07,445
But I tell you what, man, that was a real, real genius thing that he did there, man.

406
00:26:07,805 --> 00:26:10,137
was great.

407
00:26:10,137 --> 00:26:13,223
I'm not going to order it in one like that

408
00:26:13,809 --> 00:26:15,872
No, it was, mean, I love it though.

409
00:26:15,872 --> 00:26:18,277
I mean, I honestly, I watch it every time it comes up.

410
00:26:18,277 --> 00:26:20,319
can't get enough of it, but I'm not.

411
00:26:20,479 --> 00:26:27,232
uh But Trey, when did you notice your video starting to pop off?

412
00:26:27,232 --> 00:26:33,141
And what was it kind of a change or a tweak that you made that really kind of helped to
lead to that?

413
00:26:33,486 --> 00:26:42,426
So, fortunately for me, TikTok hopped up quicker than all the other ones.

414
00:26:42,426 --> 00:26:47,246
So like when I first started, I was doing everything and then TikTok kind of went crazy.

415
00:26:47,246 --> 00:26:53,486
And so my focus went to what was going crazy, you know, so I started doing more TikTok.

416
00:26:53,746 --> 00:27:00,186
But my first video was my first That Ain't Right video and I did a house.

417
00:27:00,186 --> 00:27:02,266
It was a phase two.

418
00:27:02,946 --> 00:27:04,327
them people didn't buy the house.

419
00:27:04,327 --> 00:27:07,889
Anyway, it was a phase two house.

420
00:27:07,889 --> 00:27:11,811
just the builder, it was just a lot of stuff just bad.

421
00:27:12,052 --> 00:27:17,835
Like the house wasn't even ready, know, dirty and stuff like that, windows broken, just
everything just bad.

422
00:27:17,835 --> 00:27:21,197
And so that was my first one doing the that ain't right.

423
00:27:21,197 --> 00:27:23,659
And that one just blew up.

424
00:27:23,659 --> 00:27:29,324
And so after that, I knew that, well, shoot, I gotta hit it.

425
00:27:29,324 --> 00:27:30,254
That ain't right, that ain't right.

426
00:27:30,254 --> 00:27:36,260
Every video after that was, ain't right because I needed to make sure people know my
privilege.

427
00:27:36,260 --> 00:27:39,322
Yeah, just like the hand thing, you know.

428
00:27:39,663 --> 00:27:41,924
Everybody can do that, you know what mean?

429
00:27:42,465 --> 00:27:45,247
And of course, people did try to take it.

430
00:27:45,247 --> 00:27:53,714
But at that time, I had such a following or people fighting for me and saying, you no, you
taking his stuff, you know.

431
00:27:53,935 --> 00:27:55,436
That's actually how me and Trey met.

432
00:27:55,436 --> 00:28:00,470
That's actually how I met Trey, was by his loyal following.

433
00:28:00,470 --> 00:28:06,835
so one day, you know, and I got, man, it's not supposed to do that stuff, man.

434
00:28:06,835 --> 00:28:16,041
And look, we might've talked about this before, but like as a content creator, I find that
don't have a whole lot of time to consume content, you know?

435
00:28:16,041 --> 00:28:19,464
And so um I actually go out of my way to try to do that now.

436
00:28:19,464 --> 00:28:21,389
But I mean, I know back in the...

437
00:28:21,389 --> 00:28:25,222
In those days, I wasn't at all because I was busy working and creating and that was it.

438
00:28:25,222 --> 00:28:27,193
You know, like I have to make time for it now.

439
00:28:27,193 --> 00:28:31,516
Um, but, uh, but yeah, I wasn't really consuming any content.

440
00:28:31,516 --> 00:28:36,900
So I didn't really follow people or I just kind of did my own thing out there, you know?

441
00:28:36,900 --> 00:28:42,823
And, what I was doing, what I did instead of consuming content was I focused on something
that trade doesn't do at all.

442
00:28:43,004 --> 00:28:48,467
Hey, we got to rerecord started over.

443
00:28:48,467 --> 00:28:50,947
ah

444
00:28:50,947 --> 00:28:52,143
That ain't right.

445
00:28:55,587 --> 00:28:58,979
So, uh yeah, so where was I?

446
00:28:59,340 --> 00:29:02,832
We were talking about, yeah, yeah, yeah, how we met.

447
00:29:02,832 --> 00:29:10,738
So what I did instead of consuming content was I kept up with all of my comments, which we
should talk about, Trey doesn't do that, but I was keeping up with comments.

448
00:29:10,738 --> 00:29:11,728
was replying to people.

449
00:29:11,728 --> 00:29:15,031
was uh pushing engagement and all that stuff.

450
00:29:15,031 --> 00:29:16,932
All the things they encourage you to do.

451
00:29:17,453 --> 00:29:18,394
I was doing all that.

452
00:29:18,394 --> 00:29:23,447
um And uh so this guy pops off and he's like,

453
00:29:23,993 --> 00:29:26,055
telling me how much I've ripped off Trey.

454
00:29:26,055 --> 00:29:27,586
Like he just like, I can't read.

455
00:29:27,586 --> 00:29:28,637
said something ugly to me.

456
00:29:28,637 --> 00:29:32,876
And he said, he said, you're just, you know, copying gold star inspections.

457
00:29:32,876 --> 00:29:34,271
He called me a copycat, all this stuff.

458
00:29:34,271 --> 00:29:37,734
said, Hey bro, I'm sorry, but I don't know who you're talking about.

459
00:29:37,734 --> 00:29:39,276
Like, I don't know what's going on.

460
00:29:39,276 --> 00:29:48,353
And I was kind of sarcastic to him because I was like, Hey, if you want to defend gold
star inspections, whoever that is so much, why don't you be nice and tag them in this, you

461
00:29:48,353 --> 00:29:50,535
know, cause I had a large account at the time.

462
00:29:50,535 --> 00:29:53,300
I was like, if you tag them, people will see it, you know.

463
00:29:53,300 --> 00:29:53,833
Yeah.

464
00:29:53,833 --> 00:29:56,093
you're just saying this and no one even knows.

465
00:29:56,093 --> 00:29:58,073
I can't even go to the guy's page.

466
00:29:58,673 --> 00:30:04,693
Well, me and the guy went back and forth several times and then he finally told me he was
like, yeah, he's bigger on TikTok.

467
00:30:04,693 --> 00:30:06,453
was like, oh, I don't even have TikTok.

468
00:30:06,613 --> 00:30:07,793
And I go, okay, all right.

469
00:30:07,793 --> 00:30:14,613
And so then he, then he finally, I think he ended up emailing me or something, some way to
find you.

470
00:30:14,613 --> 00:30:16,073
And so I did, I found it.

471
00:30:16,073 --> 00:30:19,333
I looked up Trey and I was like, we're in the same city.

472
00:30:19,374 --> 00:30:20,230
We'll

473
00:30:20,517 --> 00:30:21,327
We're the same city.

474
00:30:21,327 --> 00:30:22,948
was like, this guy's got to be a great guy.

475
00:30:22,948 --> 00:30:25,258
So I looked through his content.

476
00:30:25,258 --> 00:30:26,999
He was creating some awesome content.

477
00:30:26,999 --> 00:30:28,679
And so I called him up.

478
00:30:28,939 --> 00:30:30,480
I just, his number was right there.

479
00:30:30,480 --> 00:30:31,100
I called him up.

480
00:30:31,100 --> 00:30:31,750
answers the phone.

481
00:30:31,750 --> 00:30:33,780
Gold star, gold star inspections.

482
00:30:33,821 --> 00:30:38,842
said, uh, yeah, this is uh a Matt with Texas edge home inspections.

483
00:30:38,842 --> 00:30:41,363
I was hoping I could talk to Trey or something like that.

484
00:30:41,363 --> 00:30:43,133
And he goes, yeah, I'm on a job.

485
00:30:43,133 --> 00:30:43,603
Can I call you?

486
00:30:43,603 --> 00:30:46,814
Wait, who is this?

487
00:30:46,814 --> 00:30:48,725
This is Matt with Texas edge.

488
00:30:49,425 --> 00:30:50,381
I've heard of you.

489
00:30:50,381 --> 00:30:53,282
He was like, I watch your stuff.

490
00:30:53,282 --> 00:30:54,638
And then, mean, that's it, man.

491
00:30:54,638 --> 00:30:56,667
You know, we've been friends ever since, basically.

492
00:30:56,667 --> 00:31:00,911
Yeah, and kudos to Matt, you know, calling me and doing that.

493
00:31:00,911 --> 00:31:01,942
Some people don't do that.

494
00:31:01,942 --> 00:31:04,024
But yeah, I was like, man, what's up, man?

495
00:31:04,024 --> 00:31:05,395
What's going on?

496
00:31:06,336 --> 00:31:07,917
I gotta watch your stuff all the time.

497
00:31:07,917 --> 00:31:09,046
oh

498
00:31:09,046 --> 00:31:09,646
it was cool.

499
00:31:09,646 --> 00:31:17,372
I mean, like, you know, because people even still today try to like, you know, put us
against each other, you know.

500
00:31:17,372 --> 00:31:18,192
I feed into it.

501
00:31:18,192 --> 00:31:19,513
Drey doesn't at all.

502
00:31:19,513 --> 00:31:22,115
But which I commend you for that.

503
00:31:22,175 --> 00:31:28,542
I mean, I mean, this dude, you know, he does he marches to the beat of his own drum, man.

504
00:31:28,542 --> 00:31:34,024
I mean, he puts out this content, pretty much posts and ghosts you don't really talk to
nobody on there, do you?

505
00:31:34,024 --> 00:31:35,898
He doesn't engage with anybody.

506
00:31:35,898 --> 00:31:36,694
that's.

507
00:31:36,694 --> 00:31:43,874
and in the beginning though so in the beginning and also on the other side I have three
young babies.

508
00:31:43,874 --> 00:31:50,994
I got an older one, know 25, 24, but then I got three young ones.

509
00:31:50,994 --> 00:31:56,294
One is five and I got seven twins, boy and girl that's three, they're about to be four in
July.

510
00:31:56,634 --> 00:32:03,366
So you think about three diapers, three kids in diapers crying, all that.

511
00:32:03,502 --> 00:32:09,642
Mama ain't once I'm done working and I come home mama said you are home.

512
00:32:10,042 --> 00:32:12,502
You got these babies where they need to eat.

513
00:32:12,502 --> 00:32:15,182
They need diapers, you know, so.

514
00:32:16,202 --> 00:32:18,542
And in the beginning I tried because that's what they say.

515
00:32:18,542 --> 00:32:21,202
You got to you got to talk to the people you got.

516
00:32:21,202 --> 00:32:24,042
You know, so I was trying to do that and you know what you're doing.

517
00:32:24,042 --> 00:32:28,142
So I just never had, you know, had that time to do it.

518
00:32:28,142 --> 00:32:32,122
So I just started post and ghost, you know, basically and.

519
00:32:32,238 --> 00:32:35,698
And the people, you know, people start talking, you gotta have thick skin.

520
00:32:35,898 --> 00:32:39,278
Sometimes you're going there and read stuff and then get you going and stuff like that.

521
00:32:39,278 --> 00:32:50,358
And I did that early on, but then I kind of stopped and now I let the people talk, you
know, they start talking and somebody else start talking and they arguing back and forth,

522
00:32:50,358 --> 00:32:51,278
whatever.

523
00:32:51,638 --> 00:32:52,418
And yeah.

524
00:32:52,418 --> 00:32:59,366
And I learned that, what's that, interactions or whatever, what they call it, whatever,
interactions, but.

525
00:32:59,619 --> 00:33:00,762
Engage with Laya.

526
00:33:00,762 --> 00:33:02,693
the more they do, the more it puts the video out.

527
00:33:02,693 --> 00:33:04,466
So yeah, keep talking.

528
00:33:04,466 --> 00:33:07,354
I love it when people get in arguments with each other on there.

529
00:33:07,354 --> 00:33:07,898
That's great.

530
00:33:07,898 --> 00:33:10,427
When I don't even have to do the work, they just argue with each other.

531
00:33:10,427 --> 00:33:12,444
You'd have to say the word Cy

532
00:33:16,049 --> 00:33:27,334
Yeah, well actually that's that's another question that I want to ask both of you guys
because Preston Kincaid posted something he was it was kind of a you know six steps that

533
00:33:27,494 --> 00:33:38,309
Content creators or aspiring content creators need to take as home inspectors and one of
them I find this to be very controversial it works for him it works for certain other

534
00:33:38,309 --> 00:33:42,991
individuals that we will or will not name on the show here, but he

535
00:33:42,991 --> 00:33:56,161
definitely espouses the always have a villain in your videos approach, whether it be the
builder or the homeowner or the there's always somebody who's the bad guy, you know, and

536
00:33:56,161 --> 00:34:00,847
I, I don't know that I agree with that just because I'm like, I'm, I'm here to be helpful.

537
00:34:00,847 --> 00:34:01,464
I'm not here.

538
00:34:01,464 --> 00:34:04,328
I feel like that only pushes the deal killer narrative.

539
00:34:04,529 --> 00:34:06,059
But what y'all take on

540
00:34:06,351 --> 00:34:13,207
Well, I think do you, you know, if that works for Preston to have a villain in his videos.

541
00:34:13,207 --> 00:34:16,219
And let me tell you, brother, it works for him on TikTok.

542
00:34:16,219 --> 00:34:18,511
It works very well for him on TikTok.

543
00:34:18,612 --> 00:34:21,854
And so, I mean, he should do that, right?

544
00:34:21,854 --> 00:34:26,178
I don't do that, but I do a variety of different things.

545
00:34:26,178 --> 00:34:32,823
And so, um you know, uh there's definitely some villains in some of my videos, but I
wouldn't say that I make that a habit.

546
00:34:33,344 --> 00:34:34,605
What about you, Trey?

547
00:34:34,838 --> 00:34:36,148
No, I don't.

548
00:34:36,148 --> 00:34:44,681
kind of, I'm kind of a happy, fun inspector type when I do my videos.

549
00:34:44,681 --> 00:34:46,291
Like during the inspections, I'm boring.

550
00:34:46,291 --> 00:34:46,771
Okay.

551
00:34:46,771 --> 00:34:47,591
Just be truthful.

552
00:34:47,591 --> 00:34:49,442
You're quiet and you're just looking and stuff.

553
00:34:49,442 --> 00:34:54,593
But my most, the best part of the day is actually me shooting videos.

554
00:34:54,593 --> 00:34:56,564
So I actually enjoy it.

555
00:34:56,564 --> 00:35:01,035
And so I try to bring some life into it and try to bring, try to be funny.

556
00:35:01,035 --> 00:35:03,966
If I see something funny about it, I want to put that in there.

557
00:35:03,966 --> 00:35:04,736
So.

558
00:35:04,736 --> 00:35:08,650
I'm just more so on that side, but I'm like, Matt, you know, whatever works for you work.

559
00:35:08,650 --> 00:35:11,332
Of course, you know, you got all these different kinds of movies.

560
00:35:11,332 --> 00:35:12,634
You got scary movies.

561
00:35:12,634 --> 00:35:13,615
You got happy movies.

562
00:35:13,615 --> 00:35:14,935
You got comedy.

563
00:35:15,697 --> 00:35:16,878
Everybody watching them.

564
00:35:16,878 --> 00:35:21,632
So and it kind of like I said, social media is like TV on your phone.

565
00:35:21,632 --> 00:35:25,603
So whoever, whatever people like, that's what they're going to go to.

566
00:35:25,603 --> 00:35:30,865
My assessment of your content, is like, um, you're not making a villain out of anybody.

567
00:35:30,865 --> 00:35:32,876
You're just an advocate for the people.

568
00:35:33,176 --> 00:35:34,076
And like, that's it.

569
00:35:34,076 --> 00:35:36,928
Like, you know, he's going to say, Hey, get it inspected.

570
00:35:36,928 --> 00:35:48,182
Cause they'll leave your house like this, you know, but he's not, um, you know, saying,
not, not speaking specifically to any builder or saying, you know, anything necessarily

571
00:35:48,182 --> 00:35:51,463
bad about the builder or, or any, nothing like that.

572
00:35:51,463 --> 00:35:53,344
Just, you know, get it inspected.

573
00:35:53,344 --> 00:35:54,215
Let me help you.

574
00:35:54,215 --> 00:35:55,585
Let us help you.

575
00:35:55,761 --> 00:36:05,648
So you've been an advocate for the people you've been an advocate for the industry of home
inspection and you know stuff that you put out there the stuff I put out there I mean, I

576
00:36:05,648 --> 00:36:10,712
mean if we're just increasing awareness to people to get home inspections like I feel like
we're doing our job That's what it was for.

577
00:36:10,712 --> 00:36:11,811
Even if you don't call me man.

578
00:36:11,811 --> 00:36:22,240
Call Trey call somebody get You know, yeah Get it looked at you know, and the thing is is
you know, we yeah, do I want you to call me?

579
00:36:22,240 --> 00:36:22,740
Don't you call?

580
00:36:22,740 --> 00:36:24,453
Yeah, I mean, of course

581
00:36:24,453 --> 00:36:25,614
But I can't help everybody.

582
00:36:25,614 --> 00:36:27,035
I can't help everybody here.

583
00:36:27,035 --> 00:36:32,227
And my reach, your reach is nationwide at the minimum.

584
00:36:32,227 --> 00:36:36,500
mean, we can reach people all the way across the US and further.

585
00:36:36,500 --> 00:36:39,742
And so why not be an advocate for the industry itself?

586
00:36:39,742 --> 00:36:43,664
uh And that's where I feel like Trey's position really is.

587
00:36:43,664 --> 00:36:45,195
At least that's the impression that I get.

588
00:36:45,195 --> 00:36:47,426
He's not making a villain out of anybody.

589
00:36:47,426 --> 00:36:52,049
But I mean, some people do that, like you said, and it is very successful for some people.

590
00:36:52,049 --> 00:36:52,709
But I think...

591
00:36:52,709 --> 00:36:57,629
The biggest thing when it comes to creating content is to be yourself.

592
00:36:57,629 --> 00:36:59,629
You've got to be true to yourself.

593
00:36:59,829 --> 00:37:05,029
Because if you're not true to yourself, then it's going to show and people are not going
to think it's authentic.

594
00:37:05,029 --> 00:37:06,429
They're not going to like your content.

595
00:37:06,429 --> 00:37:12,849
And if being true to yourself means having a villain in your videos, like for Preston,
then that works.

596
00:37:12,849 --> 00:37:14,729
That's the reason why it worked for him.

597
00:37:15,049 --> 00:37:16,329
That doesn't make him a villain.

598
00:37:16,329 --> 00:37:17,902
He's just a different personality.

599
00:37:17,902 --> 00:37:19,822
Yeah, everybody got their thing.

600
00:37:19,822 --> 00:37:21,662
Like he's able to do long videos.

601
00:37:21,662 --> 00:37:28,242
I mean, I was like, wow, you know, you know, he can do it and like tell the story,
whatever.

602
00:37:28,242 --> 00:37:29,342
you know, whatever.

603
00:37:29,342 --> 00:37:31,102
I think like you said, fine, fine.

604
00:37:31,102 --> 00:37:43,902
works for you and be yourself after all the like from the beginning of starting content to
now, I think the whole thing was learning how to press record and be yourself.

605
00:37:44,145 --> 00:37:45,033
Mm-hmm.

606
00:37:45,439 --> 00:37:46,390
That's the challenge.

607
00:37:46,390 --> 00:37:48,824
A lot of people press record and it change.

608
00:37:48,965 --> 00:37:50,929
It change where they are.

609
00:37:50,929 --> 00:37:53,032
So, yeah.

610
00:37:53,032 --> 00:37:55,961
We had to figure out that it's actually okay to just be yourself.

611
00:37:55,961 --> 00:37:59,474
You got to kind find that little groove, you know?

612
00:37:59,474 --> 00:38:01,454
It comes with reps, repetition.

613
00:38:01,454 --> 00:38:02,614
Keep you doing it, keep doing it.

614
00:38:02,614 --> 00:38:04,374
Now, press record is nothing.

615
00:38:04,374 --> 00:38:06,354
It's part of your day, you know what mean?

616
00:38:06,454 --> 00:38:10,194
So yeah, that's really what my thing is.

617
00:38:11,474 --> 00:38:17,274
Again, going back to being new on social media, I said nobody wants to see a commercial.

618
00:38:17,414 --> 00:38:21,814
You know, I think a lot of people, I'm an 80s baby, so.

619
00:38:21,814 --> 00:38:26,656
A lot of people looked at it and take it that way when they said, we'll put business on
social media.

620
00:38:26,656 --> 00:38:29,047
And they like, let me talk about my company.

621
00:38:29,047 --> 00:38:31,938
Let me sell my, and it's a commercial.

622
00:38:31,938 --> 00:38:35,540
My name is Trey Hill up from Gold Start specs, You need inspections and call 832.

623
00:38:35,540 --> 00:38:37,820
You know, it's a commercial.

624
00:38:37,820 --> 00:38:41,622
And like, what do we do on YouTube when ads come out?

625
00:38:41,622 --> 00:38:51,176
Soon as that's skipped, we'd be waiting five, four, three, So nobody wants to see a
commercial.

626
00:38:51,352 --> 00:39:04,532
So even on that side of content, polished content, okay, there's a place for it and
there's a place where it's really, you, sometimes when you're looking at a video and it

627
00:39:04,532 --> 00:39:06,874
looks too polished, it looks like a commercial.

628
00:39:06,874 --> 00:39:10,136
So you're like, next, next.

629
00:39:10,136 --> 00:39:18,762
So I try to be genuine and clear cut on that, but yeah, I'm not, I mean.

630
00:39:19,086 --> 00:39:21,346
That's basically what it is.

631
00:39:21,926 --> 00:39:23,826
I'm not trying to do a commercial.

632
00:39:23,966 --> 00:39:28,346
And a lot of times I don't even say, get an inspection, you need an inspection.

633
00:39:28,366 --> 00:39:36,446
I go another route, so I might say, yeah, you don't need an inspection, but you're gonna
need a plumber or you're gonna need somebody to figure out where this mold's gonna come

634
00:39:36,446 --> 00:39:37,206
from.

635
00:39:37,206 --> 00:39:38,746
You don't need an inspection.

636
00:39:39,845 --> 00:39:47,519
I had somebody get so mad at me one time because I started out a video and I said, four
reasons why you should not get a pre drywall inspection.

637
00:39:47,519 --> 00:39:49,030
Right?

638
00:39:49,030 --> 00:39:55,113
And like I ended the video saying, you know, so this is the reasons why you shouldn't get
a pre drywall inspection.

639
00:39:55,113 --> 00:39:57,844
Save your money because you're going to need it when all this water comes to your house.

640
00:39:57,844 --> 00:40:04,207
One guy got so mad at me because, and I guess he didn't watch it to the end, but he was
like,

641
00:40:04,207 --> 00:40:07,814
You know, I like all your stuff, but you saying full reasons why you shouldn't get an
inspection.

642
00:40:07,814 --> 00:40:09,728
I'm like, bro, it's sarcasm, man.

643
00:40:09,728 --> 00:40:10,339
I'm sorry.

644
00:40:10,339 --> 00:40:12,733
didn't get the joke.

645
00:40:12,733 --> 00:40:14,022
I mean.

646
00:40:14,022 --> 00:40:14,532
them to watch.

647
00:40:14,532 --> 00:40:19,960
Especially like save that kind of like shock jock stuff for like when you start to see the
numbers dip a little bit.

648
00:40:19,960 --> 00:40:23,304
Just throw something like that out there where they're just like wait, what?

649
00:40:23,304 --> 00:40:27,189
You know it's yeah, it's it gets their attention.

650
00:40:27,215 --> 00:40:28,966
feel like we had to touch on something here.

651
00:40:28,966 --> 00:40:34,909
We were talking about challenges that we face as content creating inspectors, right?

652
00:40:34,909 --> 00:40:40,131
And I think one challenge is social media is always changing.

653
00:40:40,131 --> 00:40:45,434
uh One platform might die completely.

654
00:40:45,594 --> 00:40:51,577
So if you don't have your hands in all of them, at some point, I was really late to the
TikTok game and...

655
00:40:51,577 --> 00:40:54,999
Thankfully, I've had a couple of videos do pretty well in the last couple of weeks.

656
00:40:54,999 --> 00:40:57,459
I had one just last week that popped off.

657
00:40:57,520 --> 00:41:01,382
And so I'm finally actually starting to get the traction on it, but it's taken like three
years.

658
00:41:01,382 --> 00:41:07,975
Like I thought my following from Instagram would just, you know, allow my TikTok account
whenever I first started.

659
00:41:07,975 --> 00:41:10,586
I did this intro video, Trey was in it, man.

660
00:41:10,586 --> 00:41:17,369
I did this intro video with Trey and some other friends and it was like, hey, I'm on
TikTok and like nothing.

661
00:41:17,369 --> 00:41:19,319
man, nothing happened.

662
00:41:19,319 --> 00:41:26,494
It was the slowest moving platform that I've, you know, at least since I had a following
that I've dealt with.

663
00:41:26,494 --> 00:41:31,027
And so I didn't know what to make of that, but it's taken a long time, but I finally
started to figure it out.

664
00:41:31,027 --> 00:41:32,538
I'm starting to get some things going.

665
00:41:32,538 --> 00:41:36,500
So things are constantly changing and they constantly change the rules and the algorithm.

666
00:41:36,500 --> 00:41:43,404
mean, lately, you know, Texas edge has been dropping followers, you know, and that seems
to be happening to a lot of folks I know as well with larger accounts.

667
00:41:43,404 --> 00:41:44,707
And so I mean like,

668
00:41:44,707 --> 00:41:45,758
You know, I don't know.

669
00:41:45,758 --> 00:41:47,389
mean, I'm blessed to have what I have.

670
00:41:47,389 --> 00:41:51,151
But the thing is, is like that could disappear at any moment.

671
00:41:51,151 --> 00:41:56,805
And that's really where I'm getting at because Trey had a very substantial Facebook
account.

672
00:41:56,805 --> 00:41:59,137
Facebook was one of those things I ignored for years.

673
00:41:59,137 --> 00:42:05,481
And then a couple of years ago, I started to put a little bit of effort into it by the
advice of somebody that said, Hey, you know, it's actually, there's a lot of movement over

674
00:42:05,481 --> 00:42:05,651
there.

675
00:42:05,651 --> 00:42:09,834
And I did an account that stayed stagnant for years.

676
00:42:10,074 --> 00:42:14,229
put a little bit of effort into it and it just popped off and it went up, you know,

677
00:42:14,229 --> 00:42:19,224
And now it's kind of leveled out at this point, but it's pretty large.

678
00:42:19,224 --> 00:42:22,973
You had a large uh Facebook account, something happened.

679
00:42:23,360 --> 00:42:27,733
yeah, some somebody decided to hack up in there.

680
00:42:27,773 --> 00:42:30,175
They said, Trey don't need all these followers.

681
00:42:30,175 --> 00:42:31,656
I need them.

682
00:42:31,656 --> 00:42:34,668
They took them, took all my followers.

683
00:42:34,668 --> 00:42:42,143
So um we had got up to 300,000 followers.

684
00:42:42,443 --> 00:42:52,652
And it actually was somebody was I think it was somebody was trying to get into where they
came over, basically saying that

685
00:42:52,652 --> 00:43:01,279
We trying to do an interview and stuff like that and some kind of way they got in there
and Just took the followers

686
00:43:01,381 --> 00:43:03,192
So your followers just disappeared.

687
00:43:03,192 --> 00:43:04,581
Yeah, it just disappeared like...

688
00:43:04,581 --> 00:43:05,933
Were you able to rebuild?

689
00:43:05,933 --> 00:43:09,668
mean, I know you're working on rebuilding, but how successful has that been so far?

690
00:43:09,668 --> 00:43:13,848
it just as have the previous audience been able to find you on the new account or

691
00:43:13,848 --> 00:43:21,022
So that's the deal, like how you gonna say, here I am when you don't have nothing.

692
00:43:21,022 --> 00:43:24,524
And then the, so I was late to Facebook.

693
00:43:24,524 --> 00:43:27,596
I've never had Facebook count, you know, whatever, I didn't do Facebook.

694
00:43:27,596 --> 00:43:29,647
So I was late, that was my last one.

695
00:43:29,647 --> 00:43:34,950
And I said, you know, and it's the thing, it kind of blew up quicker than what I expected.

696
00:43:34,950 --> 00:43:41,770
But on Facebook, there's a bunch of accounts that like was still like.

697
00:43:41,770 --> 00:43:46,927
Out of all the platforms, Facebook got the most accounts that would steal your content and
post it.

698
00:43:46,927 --> 00:43:50,041
they were, somebody got a page that said that ain't right.

699
00:43:50,041 --> 00:43:51,395
And they post all my videos.

700
00:43:51,395 --> 00:43:53,484
report them whenever I see them I report them.

701
00:43:53,484 --> 00:43:55,796
I reported, I don't see nothing happening.

702
00:43:55,796 --> 00:44:04,603
Like I reported, and a lot of mine on the old account, a lot of people report all kinds of
accounts and they, know, nothing happened.

703
00:44:04,603 --> 00:44:15,512
So I don't know what's going on on that front, like on Facebook, as far as them securing
and making sure that stuff stays, you know, legit, but I don't think they're doing a good

704
00:44:15,512 --> 00:44:16,353
job.

705
00:44:17,303 --> 00:44:19,394
Is your new one starting to grow a little bit?

706
00:44:19,394 --> 00:44:21,019
I know you'd seen a little.

707
00:44:21,379 --> 00:44:27,339
Brad did a video and that that put some gas in it m

708
00:44:27,339 --> 00:44:28,082
means Matt.

709
00:44:28,082 --> 00:44:29,815
Brad didn't even know who you were.

710
00:44:31,513 --> 00:44:33,821
I was trying to think I was like, did I what did I?

711
00:44:33,821 --> 00:44:37,161
Well, but we will tag you in this one.

712
00:44:37,161 --> 00:44:37,885
Yeah, yeah.

713
00:44:37,885 --> 00:44:39,905
Trey, know, we try to help each other out, right?

714
00:44:39,905 --> 00:44:45,265
Trey did a video to kind of send some people over to my YouTube page.

715
00:44:45,265 --> 00:44:47,725
And I did the same for him over on Facebook.

716
00:44:47,745 --> 00:44:55,245
And man, like the people like it's so funny because most of the time I just get people
saying, hey, you ripped off Trey.

717
00:44:55,465 --> 00:44:58,405
But like whenever Trey's like, hey, go check out Matt.

718
00:44:58,405 --> 00:44:59,605
I'm like, hey, go check out Trey.

719
00:44:59,605 --> 00:45:01,845
Like the people were so kind.

720
00:45:01,891 --> 00:45:04,372
And they made sure to know like, Trace sent me here.

721
00:45:04,372 --> 00:45:05,623
Gold Star sent me here.

722
00:45:05,623 --> 00:45:10,572
You know, I'm a new new subscriber, you know, looking forward to all this stuff is so, so
nice.

723
00:45:10,572 --> 00:45:11,625
It was really refreshing.

724
00:45:11,625 --> 00:45:12,345
It was really cool.

725
00:45:12,345 --> 00:45:19,338
And I saw a pretty substantial jump, like a noticeable jump on, on YouTube within a few
days of that.

726
00:45:19,338 --> 00:45:20,706
man, I really appreciate that.

727
00:45:20,706 --> 00:45:23,027
Yeah, I appreciate it too,

728
00:45:23,645 --> 00:45:27,389
I appreciate you coming on the show for sure Trey.

729
00:45:27,389 --> 00:45:28,710
Where can everybody follow you?

730
00:45:28,710 --> 00:45:34,798
mean drop your handle here for each platform that you're on so we can help you at least
rebuild a little bit of that Facebook page.

731
00:45:34,798 --> 00:45:40,442
if you want the real trade gold star inspections, all of them are the same.

732
00:45:40,442 --> 00:45:43,544
It's gold.star.inspections.

733
00:45:43,544 --> 00:45:44,485
All of them.

734
00:45:44,485 --> 00:45:48,947
YouTube, Facebook, Instagram, TikTok is the same one.

735
00:45:49,148 --> 00:45:52,250
Gold.star.inspections.

736
00:45:52,250 --> 00:45:53,950
If it's something else?

737
00:45:54,171 --> 00:45:55,752
That ain't right.

738
00:45:55,799 --> 00:45:57,056
That ain't right.

739
00:45:57,182 --> 00:45:58,322
I love it.

740
00:45:58,323 --> 00:45:59,144
I love it.

741
00:45:59,144 --> 00:46:01,526
Well, dude, Trey, thanks so much for coming on the show.

742
00:46:01,526 --> 00:46:03,027
And thank you everybody for watching.

743
00:46:03,027 --> 00:46:11,635
Go follow Trey, go sign up for inspection fuel, and we'll see you next time right here on
He Got It.