Nov. 14, 2025

Social (Media) Engineering - quality social media management matters featuring Social Saiya

Social (Media) Engineering - quality social media management matters featuring Social Saiya

We've got another episode of The Ride Along this week featuring social media management experts Saiya Patel and Lindsay Freeman... the founders of Social Saiya! Most business owners are too busy to keep up with the latest trends and algorithm changes that can keep your company's social channels relevant and visible... and that's why proper, knowledgable social media management matters so much! Saiya Patel launched her company to help take her father's multiple booming businesses to even greater levels after seeing that social media marketing was the one area where they were truly lacking. And she did that while still in college! Today, she's sharing the story behind her company's launch and how her company can help YOUR company continue to grow.

Learn more at: https://socialsaiya.com

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my gosh, guys, uh more amazing stuff here at Inspection Fuel.

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This is obviously the ride along.

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And if you haven't subscribed to the show, be sure that you go ahead and do that.

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And if you haven't checked out Social Saiya, if you've been to the conference but you
didn't stop by their booth, well, you totally missed out.

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But thankfully, we got them on the show here, so now you have to watch.

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But first of all, guys, thank you so much for being here.

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I'm looking forward to talking to you guys and hearing what you guys.

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what you guys do because I mean, obviously I've heard this, we've talked at the booth, but
I want all the listeners to kind of know about y'all and what you guys are looking to do

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with your business here.

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Saiya, tell us a little bit about yourself.

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Hi, my name is Saiya I am a senior at Ohio State currently, and I started Social Saiya
with my dad around five years ago.

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Go Bucs, by the way.

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Sorry.

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Hey, I'm Florida boy, okay?

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Hey, keep going, keep going.

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And yeah, so I've been doing this ever since.

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SocialSaya is a digital marketing company.

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We do everything from social media postings to review management and listings management
and website design.

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Very cool.

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And we've also got.

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Hi, I'm Lindsay Freeman.

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I'm the VP of Marketing at SocialSci.

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Very cool.

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So I thank you guys seriously for being here.

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mean, we, Matt, obviously you might know a little bit about marketing.

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In fact, you got very subtly, low key aggressive about how much you know about social
media marketing.

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I wouldn't say that at all.

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As a matter of fact, no, I just thought that maybe that we could do some things for each
other, right?

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Like I think that I could just help get what you do out there a little bit more.

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And I think that it's a good idea.

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And I think that people need to hear it.

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That's what aggressive.

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I don't know about that.

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And also, I don't really know if I know anything about social media.

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I might have just gotten lucky.

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I've come to terms with that.

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That's fine.

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But I, the one thing I do know is that I am consistent with it and I have been

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lucky enough to develop, you know, a large platform to be able to showcase stuff like
this.

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And I think especially when we were talking yesterday, I was kind of excited about the
idea of your I mean, obviously you're an inspection conference, right?

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But that doesn't is you're not limited to home inspectors.

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That's not necessarily your target client, right?

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I mean, it could be.

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You could you probably have some.

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know you have some as we talked about that yesterday.

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I also think I see this very useful for real estate agents too, because I've even done
some uh some speaking at some real estate uh gatherings that people were trying to learn

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how to uh up their social media game.

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And that's that's what you do, right?

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That is essentially in a nutshell what it is that you're doing.

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So I think it's really cool and I definitely think there's a lot of people uh within the
inspection community.

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Because this is how social media is how people are getting their information that is where
they're going to find things to find people to find companies to find products and So if

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you're not on social media Then you're missing that right and so but there's a lot of
people that don't know how to make content but in your case, I don't want you to kind of

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describe what you do a little bit better, but People can send you raw content and then you
can uh edit it and put it together in a way that

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maybe would be a little bit more attractive and takes a little, because people are
intimidated, especially with the editing process.

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If you can get past the looking at the camera and saying something or even not looking at
the camera and saying something, I mean, they can send pictures, they can send uh video,

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they can look at the camera, they can not look at the camera and then you work your magic,
correct?

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Correct, yeah, so.

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We honestly work with clients however it fits them.

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So if it's a client who doesn't want to be on the camera, then we'll figure it out to a
way that they can send us a voice memo and we can make a cool graphic video and put that

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as a voiceover, right?

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And then the most ideal situation of course is having clients send in actual videos of
themselves talking.

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And in that case, we'll just edit those, cut those, add captions and work our magic that
way.

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Now that's super cool and obviously I mean you guys have caught on just from listening
this far You guys are a social media management company and had inspection for one thing

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that we've really tried to do is kind of Get away from the same vendors that you see at
every single conference and we've really kind of tried to expand in thinking about

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what inspectors might need and bringing in some new vendors.

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Now, I mean, you guys are obviously, your family's no stranger to porch and inspection
fuel.

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I mean, your dad, Cal, is a friend of the show, good friend of mine as well, and one of my
favorite people to drink with at a conference.

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uh anyway, but seriously, so I mean, if you know First Inspect, then you know Cal.

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tell us a little bit of the backstory about how you and your dad developed this business.

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Yeah, so honestly, going back five years ago during COVID, I was a sophomore in high
school and I was working for one of his hotels.

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And during that time, I noticed that he had social media postings go up and it was a hotel
in the middle of Ohio and there was palm trees being posted about this property saying,

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come stay with us, right?

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And I was like, this is, I was like, dad, come on.

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of a misrepresentation maybe.

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Dad, even you know more about social, a little bit more about social media to know that
this is just not.

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You looked at my 800 followers on my personal page and you're like, what?

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Just leaving now.

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And so we saw that and I was like, dad, I could do so much better.

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So I started kind of picking up those hotels at first.

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And then he was like, hey, Sai, my other businesses need this.

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So we started with the inspection company, brought Lindsay on, a couple other outside
companies started reaching out just via that and saying, hey, I like what you're doing on

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social media.

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Can you do this for my company?

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So then we kind of started social SIA from there.

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So yeah, that's kind of how we began.

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And I mean, what did you just find, Lindsay, off the street?

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have you guys known each other?

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Like, how did you get into this?

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Yes, so it goes back.

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actually taught Saiya and her older sister at a jump rope class.

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And so if you know anything about Cal, a little bit more secret, he was a jump rope coach
and.

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Wait, what?

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Oh my God.

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No, it's now out there, Cal.

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It's out there.

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I'm gonna call you Skip from now on, okay?

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Cut from classes.

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Saiya and I were competitive jump ropers in Cincinnati, Ohio.

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so I taught her, a few years older, and I taught her in a jump rope class after school,
brought her on.

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We're double Dutch it later.

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Let's go.

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Have a jump rope.

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Does anybody in here have a jump

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but I got a 50 foot extension cord.

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Yeah.

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Double dutch it up.

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Let's go.

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It goes back so we actually grew up together and I grew up with their family and um
they've helped us so much in the jump rope world we grew up together and then they started

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this social media marketing company and that's what I was going to school for so they
reached out when there was two companies and now we're up to 26 and so we've it's amazing

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brought me along for the ride.

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oh

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what's been kind of the secret to scaling for you guys?

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mean like how have you guys recruited these businesses or reached out to them and what
does it look like?

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What do the operations look like as well?

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Yeah, so honestly, scaling, uh we've done it pretty much all organically.

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Yeah, so pretty much like uh through just connections, networking, yeah, conferences
mostly.

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I pick up a lot of clients just like talking to them and they usually need social media
marketing.

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It's just such a hard thing to do whenever you're running your own business, right?

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And you've been able to learn how to scale kind of slowly by doing it that way.

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Learn how to better serve everybody because it's not moving too fast.

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Yeah, exactly.

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And the fact that like we're both, she just graduated college.

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I'm still in college.

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it's

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Welcome to Debt Repayment.

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mean, who knows, maybe.

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Let's just assume that you had the free ride.

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Yeah, So yeah, it's been like a good amount of growth to where we can sustain it while
being students as well.

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So now that we're now that Lindsey's graduated, she's on full time.

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And so it's it's a lot easier to scale.

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And now we're super excited because now we're like, we can now reach out to businesses and
ask, are you looking for this?

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Yeah, now what is some of those packages look like for businesses?

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Yeah, so we kind of do social media postings, review management and listings management,
and those are, those pretty much are a package deal.

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And those...

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It's basically you're getting two to three posts a week and then reviews you're getting
all your reviews replied to within 24 hours.

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And then listings is you're listing your property across or your company across 200
different platforms including Bing, Yelp, Google, all of those.

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Just so web crawlers will go in there and they'll rank your website higher seeing that
you're more consistent and just prominent.

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Yeah, that's huge.

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stuff.

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you guys, it sounds like you definitely pay attention to analytics then as far as how you
guys are running things.

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What are some of the key stats that you guys are looking at?

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Yeah, so we like to look at impressions, reach, engagement.

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So actually, Lindsay, I'll you talk about this.

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Marketing.

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I would say our largest thing is we have such a variety of different type of markets and
so depending on what their goals are is what those analytics.

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is that we're going to be looking at.

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if someone's trying to gain brand awareness, then we're going to be looking at stats that
is going to help make sure that we are getting their brand out there.

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And then maybe it is, hey, we're trying to get people to book with us.

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We want to book an appointment.

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So we're going to be looking at stats such as click-through rates.

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And if people are heading to their website, things like that.

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So we have a wide variety.

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The platform we use, we can pull stats, whatever we want to help.

154
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And then what we do is every single month with our clients, we're a small business, we're
in constant communication, probably every day.

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with our clients and we meet with them every month, bi-weekly, whatever works for their
schedule and we show them, hey, this is what we're doing, this is what's working and if

156
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it's not, we're able to work with them, reroute and see what's going to be working that
next month.

157
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And so very hands-on um and making sure that we're fulfilling their goals and giving value
to them.

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Yeah, and I love that this is stuff that you guys have been doing working through college.

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I mean, just credit where credit's due here.

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That's the initiative, the work ethic that that takes, that's massive.

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ah I mean, I worked through college too, but it was not this creative.

162
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I painted houses.

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Okay, like just, I've looked.

164
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It was easy up until, you you inhale too many paint fumes, and I think there's still been
some residual damage.

165
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I knew something was up.

166
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Let me tell you, mean, it's, it's yeah, lasting effect.

167
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Don't breathe in carcinogens people.

168
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uh Yeah, it's like, look, you can either start a business or huff paint and I chose
apparently the latter.

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Yeah.

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So, good on you guys for being entrepreneurial.

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I tried and failed.

172
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Hey, you know, sometimes it works out.

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Okay.

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But, no, this is super cool.

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Now, pricing wise, we haven't really talked about that.

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But let's do a little plug here.

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Where can they follow you guys, first of all?

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And learn more about this.

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Instagram, Facebook, LinkedIn, all just at Socialsciah.

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So we have it right here.

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uh The spelling is unique and so that's that's what we are.

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No one else took that tag so that was kind of lucky for us.

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And then we also have a website socialsciah.com

184
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Very cool.

185
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And pricing wise for your clients, ah what does that typically run on average?

186
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Yeah, so typically it's like $1,500 for the whole package, including like website design
and creation.

187
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And then also if you already have a website, we'd edit that for you and transfer over the
domain to us.

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So then we'll just update it monthly or however much we need to do that.

189
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And then it starts at $1,500 usually, but for this show, we'll do a discount if you're
listening in.

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It'll be $1,200 for you.

191
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Now is this going to be like if we put a coupon code this is going to live on obviously
podcast platforms YouTube Will you guys still honor that if they said if they were like

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hey I watched that episode or listen to that episode is that we guys still honor that
discount That's cool.

193
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Okay, so guys you need to go follow them check them out because again we understand this
is a this is important I mean, obviously, you know Matt's super consistent.

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That's how you've built your following but it's not for everybody.

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I mean it is it's a

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of work and lot of effort.

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No, truly.

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And so if this is something that you guys need help with, admit that you need help.

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OK, that's fine.

200
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It's the first step of solving the problem.

201
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Anyway, yeah, truly, mean, you guys can do it, provide a big lift for people here where
they don't have the time uh or maybe even the creative capacity to to be doing this,

202
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because it's still essential.

203
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Now, anyway, what's y'all's plan as far as where are you looking to take this in the next
like five years?

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Honestly, we just want to grow.

205
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We're looking to grow however much we can.

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Honestly, five years from now, hopefully we have around like 50 clients.

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That would be great.

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A small team working with us.

209
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Yeah, mean, honestly, I can't make a realistic goal because I feel like we've been growing
faster than I've thought.

210
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now I'm like,

211
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Realistically, I don't know what realistic means.

212
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I like I say, shoot, I think the answer is all of them.

213
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mean, you know, get them all.

214
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the first few.

215
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Honestly, it's it's as simple as going like, hey, in the first I'm not telling you how to
run your business.

216
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That's not it because you are doing great.

217
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We already established, OK, we've already established y'all had the initiative to start
this, which was better than I did when I was also.

218
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Yeah, better than most.

219
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So look, it's as simple as like, hey, in your first few years that you've seen here, we've
gotten to this point over the last one to two years.

220
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We've scaled by this much.

221
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That's now your baseline.

222
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And you're like, hey, let's beat that.

223
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Like, you know what saying?

224
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If we were able to accomplish this in this timeframe, that means if we want to push the
bar just a little bit higher, then we should be able to hit this within this timeframe,

225
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right?

226
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So, yeah, aim for the stars, like you were saying, seriously.

227
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mean, I think it's Grant Cardone that says like, you know, go big, right?

228
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Because if you set your goal to be, yeah, yeah, the 10X thing.

229
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If you set your goal to be just massive and you don't achieve it, that doesn't mean that
you didn't achieve anything.

230
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Like, so I set my goal to be a thousand, I got 500.

231
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That's half.

232
00:15:07,819 --> 00:15:11,772
That doesn't sound good, but like, that's way more than you, you know?

233
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Yeah, that's still really big.

234
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And so something to really be proud of.

235
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yeah, think shoot the stars.

236
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Get them all.

237
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Yeah.

238
00:15:18,254 --> 00:15:25,697
Yeah, and think we're just we're learning so much right now and we have been growing so
much, especially since I graduated.

239
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We've been able to have me on full time.

240
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And I think with that, it's just going to continue to get better.

241
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Once she graduates, we'll be able to continue to grow.

242
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But what we're learning right now is making sure that we deliver on every promise that we
give every single client.

243
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And even though we're continuing to grow, we're spacing it out to make sure that every
single client is happy with our work and that we exceed expectations.

244
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And so making sure that I

245
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we set goals and as we're growing larger and larger that every single client is going to
be treated like our first.

246
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We have all of this knowledge now from you know almost 30 clients in but we want that
connection with them to make sure that they know that we're there for them and we're their

247
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biggest supporter and every single one of us and all of our family members go and follow
those pages.

248
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We act like a small business and we want to continue to keep that heart and soul with us
even as we grow.

249
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I can respect that.

250
00:16:15,102 --> 00:16:19,106
I mean, I like the fact that everything is just kind of a personal experience with each
one of your clients.

251
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I mean, think that's really cool.

252
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Now it definitely is.

253
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I mean you guys have so much ambition.

254
00:16:26,178 --> 00:16:29,041
Way to articulate how you want to treat your customers by the way.

255
00:16:29,041 --> 00:16:29,797
That was awesome.

256
00:16:29,797 --> 00:16:30,973
You sound like a VP.

257
00:16:30,973 --> 00:16:31,864
my gosh.

258
00:16:31,864 --> 00:16:32,424
Yeah, right?

259
00:16:32,424 --> 00:16:37,288
Yeah, that was some serious boss lady energy here.

260
00:16:37,608 --> 00:16:38,629
Dang.

261
00:16:38,910 --> 00:16:39,641
No, awesome.

262
00:16:39,641 --> 00:16:40,762
You guys are to go so far.

263
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Keep it up.

264
00:16:41,993 --> 00:16:43,454
It's been great having you on the show.

265
00:16:43,454 --> 00:16:47,317
And I'm excited to follow y'all's trajectory here with Growing the Business.

266
00:16:47,490 --> 00:16:48,756
Thank you so much.

267
00:16:48,756 --> 00:16:50,048
Thank you so much.

268
00:16:50,048 --> 00:16:51,526
I recommend you all start a podcast.

269
00:16:51,526 --> 00:16:53,023
You guys have great voices for podcasts.

270
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There you go, you should do it.

271
00:16:54,518 --> 00:16:55,636
Hey, maybe we will.

272
00:16:55,636 --> 00:16:56,930
We can talk all...

273
00:16:56,974 --> 00:16:58,578
It's chairs and you can.

274
00:16:59,437 --> 00:17:00,166
You next.

275
00:17:00,166 --> 00:17:01,086
Let's go for it.

276
00:17:01,086 --> 00:17:01,566
you go.

277
00:17:01,566 --> 00:17:02,466
Let's do it.

278
00:17:02,466 --> 00:17:03,106
Yeah, love it.

279
00:17:03,106 --> 00:17:03,446
Love it.

280
00:17:03,446 --> 00:17:05,346
Well, thank you guys so much, truly, for being here.

281
00:17:05,346 --> 00:17:06,766
Saiya, Lindsay, this has been great.

282
00:17:06,766 --> 00:17:08,206
And thank you guys so much for watching.

283
00:17:08,206 --> 00:17:09,746
Be sure to go give them a follow.

284
00:17:09,746 --> 00:17:13,146
So much more coming from inspection fuel right here on The Ride Along.

285
00:17:13,146 --> 00:17:17,586
And by the way, Cal, you were supposed to drop some bourbon off on this table by now and
you didn't, man.

286
00:17:17,926 --> 00:17:19,726
I got to find you.

287
00:17:19,726 --> 00:17:20,186
Skip.

288
00:17:20,186 --> 00:17:22,266
We're calling you Skip now because of the jump rope.

289
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That's it.

290
00:17:23,246 --> 00:17:24,126
I love it.

291
00:17:24,126 --> 00:17:25,566
We'll see you next time.