How to sell home inspections STRAIGHT to home buyers - featuring Charles Bellefontaine w/ GetSync

1
00:00:00,376 --> 00:00:04,200
Dude, Matt, what a week, first of all.

2
00:00:04,330 --> 00:00:06,313
I mean, week, a couple of weeks.

3
00:00:06,313 --> 00:00:08,523
I think it's pretty intense here.

4
00:00:08,620 --> 00:00:09,231
No, it has.

5
00:00:09,231 --> 00:00:18,789
we honestly, we're, kind of recording an intro to the new episode now, but we haven't
really gotten to sit down and do a beginning podcast portion in a, in a month, a Sunday,

6
00:00:18,789 --> 00:00:22,312
simply because there was so much content that we folded inspection.

7
00:00:22,855 --> 00:00:24,249
Plus, we've just been busy.

8
00:00:24,249 --> 00:00:25,704
I mean, I've been out in the field.

9
00:00:25,704 --> 00:00:26,798
You moved.

10
00:00:26,798 --> 00:00:27,388
You know, did.

11
00:00:27,388 --> 00:00:28,489
just moved up to Nashville.

12
00:00:28,489 --> 00:00:35,561
So for all of y'all, I was formerly down in Florida inspecting down there, but I honestly,
Hey, look, sound off in the comments.

13
00:00:35,561 --> 00:00:42,763
If you guys would take some value away from a segment on this channel about, you want to
start a home inspection business.

14
00:00:42,763 --> 00:00:51,846
Cause basically what I'm going to do it, honestly, I could film from start to end the
process of moving my inspection business and relaunching it in the state of Tennessee.

15
00:00:51,846 --> 00:00:53,570
I mean, I feel like that would kind of be pretty cool.

16
00:00:53,570 --> 00:00:54,831
That would be pretty cool.

17
00:00:54,831 --> 00:00:58,784
And plus like, do you actually want to deal with everything that goes on with home
inspection?

18
00:00:58,784 --> 00:01:03,437
mean, I was completely utterly frustrated yesterday with a new construction home
inspection.

19
00:01:03,437 --> 00:01:11,303
I up problems and I, I feel like I gotta announce this like to the builders out there,
like make sure these houses are ready.

20
00:01:11,303 --> 00:01:11,533
Okay.

21
00:01:11,533 --> 00:01:14,966
They need to be substantially completed before, before we go to inspect it.

22
00:01:14,966 --> 00:01:17,448
The buyers are paying for an inspection.

23
00:01:17,448 --> 00:01:20,834
We're supposed to be inspecting things to see what you might have missed.

24
00:01:20,834 --> 00:01:24,839
what you might have not done correctly, not just what you haven't done yet.

25
00:01:24,839 --> 00:01:29,354
They're using me as a punch list and they're doing it on the buyer's dollar.

26
00:01:29,354 --> 00:01:31,176
I'm not happy about that.

27
00:01:31,446 --> 00:01:33,570
No, honestly, man, I can't even imagine.

28
00:01:33,570 --> 00:01:34,542
But what were you seeing there?

29
00:01:34,542 --> 00:01:37,737
Like as far as things that were not resolved, not finished.

30
00:01:37,737 --> 00:01:40,398
You were sounding off a little bit about on the phone a while ago.

31
00:01:40,398 --> 00:01:46,182
There was, it was a five and a half bathroom house, three showers that didn't work.

32
00:01:46,202 --> 00:01:48,924
There were two sinks that were not hooked up.

33
00:01:49,305 --> 00:01:50,666
There were two ACs.

34
00:01:50,666 --> 00:02:01,693
One of them worked not well on that one had a dehumidifier wasn't even plugged in and it
had uh excessive condensation dripping from the bottom of the unit and the downstairs unit

35
00:02:01,693 --> 00:02:02,994
didn't work at all.

36
00:02:03,618 --> 00:02:05,800
I mean, that's just a couple of things that are coming to the top of my head.

37
00:02:05,800 --> 00:02:08,693
You know, I mean, like this is just, oh, and the gas was off at the property.

38
00:02:08,693 --> 00:02:10,384
So like I couldn't run the furnace.

39
00:02:10,384 --> 00:02:11,765
couldn't check the cooking equipment.

40
00:02:11,765 --> 00:02:13,247
I couldn't check the fireplace.

41
00:02:13,247 --> 00:02:15,128
I couldn't check the water heater.

42
00:02:15,909 --> 00:02:17,450
And there's just a ton of stuff right there.

43
00:02:17,450 --> 00:02:18,812
That just a ton of limitations.

44
00:02:18,812 --> 00:02:19,562
And what do they do?

45
00:02:19,562 --> 00:02:23,296
That that means that they want to have me back out whenever it's done.

46
00:02:23,296 --> 00:02:25,617
And it's like, well, I don't want to go twice.

47
00:02:27,037 --> 00:02:31,285
A lot easier for everybody if everything was just done before you actually got there.

48
00:02:31,466 --> 00:02:33,023
It's my pet peeve.

49
00:02:33,262 --> 00:02:40,264
oh I, but like, tell you as, as much as, you know, I love creating content.

50
00:02:40,264 --> 00:02:52,108
Um, I love everything that we get to do with this, but there's a simplicity to getting on
a job site and performing an inspection where you are just start to finish.

51
00:02:52,108 --> 00:02:54,038
You could do that job in your sleep.

52
00:02:54,038 --> 00:03:00,854
Not that you're not paying attention, but it's, me, it's almost like when you're painting
a house where

53
00:03:00,854 --> 00:03:04,835
It's like, I know I'm a really dang good painter and I could just focus and be present on
that.

54
00:03:04,835 --> 00:03:08,762
And there's nothing else in my mind about anything else in the world, right?

55
00:03:08,762 --> 00:03:12,685
Except for what's right in front of me with the, with the job or the house that I'm
looking at.

56
00:03:12,782 --> 00:03:15,362
Yeah, when it goes well, it is that cool, right?

57
00:03:15,362 --> 00:03:21,722
Like, yeah, yeah, because you know, I do, had the process down, you know, I go into a
house, there's no weird nonsense like that.

58
00:03:21,722 --> 00:03:30,722
New household house doesn't really matter, you know, but like, you know, when there's a
dozen people around the house working and like multiple things that don't function, and,

59
00:03:30,722 --> 00:03:35,142
you know, a clearly a job that hasn't been completed, it just makes for a rough day.

60
00:03:35,142 --> 00:03:39,222
It seems weird, because you'd think it'd be like, okay, well, all that stuff you didn't
have to do, right.

61
00:03:39,222 --> 00:03:41,836
But I still had to go find out that it didn't work.

62
00:03:41,836 --> 00:03:45,213
So I sort of do all the work that is around doing it.

63
00:03:45,213 --> 00:03:50,322
just only did not really have the gratifying part of actually being able to inspect.

64
00:03:50,666 --> 00:03:54,562
It's, but at the same time, it's like, that's, that's part of why we do the inspections.

65
00:03:54,562 --> 00:04:04,408
Cause maybe they thought this was going to be done and it wasn't, but at the same time,
it's like, these are easy things that don't need to be in the report if they were just

66
00:04:04,408 --> 00:04:05,228
done.

67
00:04:05,474 --> 00:04:08,006
Yeah, well, it's just, I just don't really, you know, I want to work.

68
00:04:08,006 --> 00:04:09,917
I work for the buyer, right?

69
00:04:09,917 --> 00:04:12,098
I have their interests in mind.

70
00:04:12,098 --> 00:04:14,880
And this was clearly the wrong time to do the inspection.

71
00:04:14,880 --> 00:04:16,581
It is not ready.

72
00:04:16,581 --> 00:04:21,353
And I know why the, the, the builder is telling them, they pushed them for this date.

73
00:04:21,353 --> 00:04:24,365
I know why, because it gets them a punch list.

74
00:04:24,365 --> 00:04:26,406
It tells them what they need to do.

75
00:04:26,406 --> 00:04:28,638
And it's like, that's what you pay people to do.

76
00:04:28,638 --> 00:04:32,990
You know, the, the buyer's paying me to check up on you.

77
00:04:33,078 --> 00:04:39,487
Not to go find what you haven't finished yet to give you a list like and you're doing that
and the buyer's paying for it.

78
00:04:39,487 --> 00:04:40,909
I just don't agree with it.

79
00:04:41,614 --> 00:04:42,674
I totally get it.

80
00:04:42,674 --> 00:04:45,454
I'm still marveling at the five bathrooms.

81
00:04:45,474 --> 00:04:54,774
I'm like, look, I feel good when I had had two and like my old house in Virginia was a
3500 square foot house with two and a half bath, but five bathrooms.

82
00:04:54,774 --> 00:05:01,654
I remember when I was, I was a young lad, like almost, you know, like 19, almost 20.

83
00:05:01,654 --> 00:05:08,014
And, um, my dad in trying to encourage us towards some semblance of fiscal responsibility.

84
00:05:08,238 --> 00:05:14,746
whenever we would buy something or do something, we just had no business doing, you know,
we weren't, I certainly didn't make all that much money.

85
00:05:14,746 --> 00:05:18,920
It just like opinion, my brothers and sisters be like, you know, y'all can't afford a pot
to piss in.

86
00:05:18,920 --> 00:05:28,020
then I mean, imagine buying that house with five bathrooms and had just texted your daddy
being like, how about five pots to piss in?

87
00:05:28,020 --> 00:05:28,618
Right.

88
00:05:28,618 --> 00:05:29,519
Right.

89
00:05:29,519 --> 00:05:34,318
Well, this was almost 5000 square foot house and they had a butler's pantry.

90
00:05:34,318 --> 00:05:36,526
Oh, did it now.

91
00:05:36,526 --> 00:05:36,991
Right.

92
00:05:36,991 --> 00:05:37,353
nice.

93
00:05:37,353 --> 00:05:38,224
It was nice place.

94
00:05:38,224 --> 00:05:40,427
Don't get me wrong, but it's just not the best shit.

95
00:05:40,427 --> 00:05:44,768
In that nice, there shouldn't be that many things that are just obvious things that are
wrong.

96
00:05:44,768 --> 00:05:45,410
I agree.

97
00:05:45,410 --> 00:05:46,915
just wrong time.

98
00:05:46,915 --> 00:05:48,018
They just have me there at the wrong time.

99
00:05:48,018 --> 00:05:48,896
That's all it was.

100
00:05:48,896 --> 00:05:49,626
I get it, man.

101
00:05:49,626 --> 00:05:50,567
I definitely get it.

102
00:05:50,567 --> 00:05:57,972
Well, this is the right time to do something that we've never gotten to do on this show
before, because for the first time ever in the history of the ride along, Matt, we have a

103
00:05:57,972 --> 00:06:01,900
sponsor and the sponsor is also going to be the guest today.

104
00:06:01,900 --> 00:06:08,520
This is going to be the one of the last episodes from inspection fuel, which, cause we got
so much content there, man.

105
00:06:08,520 --> 00:06:16,525
Um, amazing people, amazing vendors, amazing inspectors, go check out any of the other
stuff from fuel if you haven't, but today we're going to be featuring Mr.

106
00:06:16,525 --> 00:06:18,126
Charles Bell Fontaine.

107
00:06:18,126 --> 00:06:19,386
He's been in the game for a long time.

108
00:06:19,386 --> 00:06:21,146
He's up out of Chicago area.

109
00:06:21,306 --> 00:06:37,046
But he is going to be today's sponsor with his company gets sick and that we, you know, if
this next part sounds a bit verbose and, uh, it's because it is, we have a read guys.

110
00:06:37,046 --> 00:06:42,822
This is what they call on the professional, uh, audio industry, a sponsored read.

111
00:06:42,914 --> 00:06:44,696
Well, let me get ready for that.

112
00:06:44,696 --> 00:06:45,647
Yeah.

113
00:06:45,647 --> 00:06:46,338
Yeah.

114
00:06:46,338 --> 00:06:46,607
Go ahead.

115
00:06:46,607 --> 00:06:47,688
What the whistle.

116
00:06:48,430 --> 00:06:49,150
All right.

117
00:06:49,150 --> 00:06:49,440
All right.

118
00:06:49,440 --> 00:06:51,653
We ready to do this?

119
00:06:51,653 --> 00:06:53,824
Guys today sponsor gets think.

120
00:06:53,824 --> 00:06:59,039
Listen, we know how tough it is to run a home inspection business with missed calls.

121
00:06:59,900 --> 00:07:01,801
Tasting reviews.

122
00:07:02,943 --> 00:07:06,706
Does and that's why we're excited about today's sponsor get sink.

123
00:07:06,798 --> 00:07:07,279
That's right.

124
00:07:07,279 --> 00:07:14,589
They help home inspectors capture every lead, follow up automatically and keep calendars
full without having to hire extra staff.

125
00:07:14,589 --> 00:07:22,228
Inspectors using GetSync are seeing faster response times and more reviews and real
business growth.

126
00:07:22,292 --> 00:07:24,084
all while cutting overhead.

127
00:07:24,084 --> 00:07:31,490
So, if you're ready to spend more time inspecting and less time on admin, head over to
getsync.pro and see how it works.

128
00:07:31,490 --> 00:07:34,072
Guys, that is how it goes.

129
00:07:34,072 --> 00:07:38,075
So, thank you so much to GetSync uh and thank you so much to Charles Belafontein.

130
00:07:38,075 --> 00:07:42,268
Without further ado, let's cut back to the interview from Inspection Fuel with Mr.

131
00:07:42,268 --> 00:07:43,119
Charles.

132
00:07:43,119 --> 00:07:46,962
Guys, day two here at Inspection Fuel in...

133
00:07:47,903 --> 00:07:49,764
And how are you feeling, Matt?

134
00:07:49,764 --> 00:07:51,866
I mean, it's been a couple of fun nights.

135
00:07:52,098 --> 00:07:53,327
feeling great.

136
00:07:53,442 --> 00:07:54,304
This is

137
00:07:56,258 --> 00:07:57,743
I'm not, I'm actually in good shape.

138
00:07:57,743 --> 00:08:01,890
I know that might be surprising considering how much fun I've had, but I'm in great shape.

139
00:08:01,890 --> 00:08:06,397
Now, we both are and we've got a guest here today who's in great shape as well.

140
00:08:06,397 --> 00:08:08,481
And honestly, thank you so much for joining the show.

141
00:08:08,481 --> 00:08:08,801
Mr.

142
00:08:08,801 --> 00:08:09,878
Charles, how are you?

143
00:08:09,878 --> 00:08:13,075
doing well and it's something I'm getting used to on the South is Mr.

144
00:08:13,075 --> 00:08:19,477
Charleston up north nobody does that yes that's what it is it's very kind

145
00:08:19,682 --> 00:08:21,023
Yep, definitely.

146
00:08:21,083 --> 00:08:24,065
you're one of our vendors here, but you're also a home inspector as well.

147
00:08:24,065 --> 00:08:26,047
Have a home inspection company up in Chicago.

148
00:08:26,047 --> 00:08:28,488
But you're here with Get Sync.

149
00:08:28,488 --> 00:08:31,566
And tell us a little bit about that and your background as an inspector.

150
00:08:31,566 --> 00:08:36,188
Sure, I started home inspecting in 1993, had my roller coaster ride.

151
00:08:36,188 --> 00:08:44,592
We were doing about 1500 inspections or so with seven inspectors in 2004 or five-ish.

152
00:08:44,813 --> 00:08:49,275
The 2007, eight came along, everything turned off like a light switch.

153
00:08:49,275 --> 00:08:52,417
I was running really heavy and it crushed my family.

154
00:08:52,417 --> 00:08:55,426
um It got really ugly at home.

155
00:08:55,426 --> 00:08:56,587
You know, everything was fine.

156
00:08:56,587 --> 00:08:57,898
I worked 30 days a month.

157
00:08:57,898 --> 00:08:59,138
I never took any time off.

158
00:08:59,138 --> 00:09:00,649
I thought it was a smart thing to do.

159
00:09:00,649 --> 00:09:02,230
Hustle, hustle, hustle.

160
00:09:02,230 --> 00:09:07,113
I wanted to be a provider, but I started neglecting my children and my wife.

161
00:09:07,113 --> 00:09:10,225
And, you know, so I don't blame anybody but me.

162
00:09:10,225 --> 00:09:11,876
So we did end up getting divorced.

163
00:09:11,876 --> 00:09:15,488
uh Business went to a crashing halt, basically.

164
00:09:15,488 --> 00:09:18,980
I kept my license and stuff and just kept dabbling.

165
00:09:19,186 --> 00:09:21,672
2018, I retired from the fire department.

166
00:09:21,838 --> 00:09:24,458
And I asked my current wife if I could build this up again.

167
00:09:24,458 --> 00:09:26,758
And she kind of laughed at me, goes, can you?

168
00:09:26,758 --> 00:09:31,678
And I'm like, yeah, I think I can, you know, but I don't like working with the real estate
agents.

169
00:09:31,678 --> 00:09:41,698
And I understand the value that, you know, I'm the absolute minority at this convention,
but I know how what people want that are buying a home.

170
00:09:41,698 --> 00:09:43,918
And I want to go ahead and provide that.

171
00:09:43,918 --> 00:09:46,518
So now we're up to fit since 2018.

172
00:09:46,518 --> 00:09:48,098
got 15 inspectors.

173
00:09:48,098 --> 00:09:51,042
We do roughly about 2000 inspections a year.

174
00:09:51,042 --> 00:09:53,122
We're just under two million, I'm sorry.

175
00:09:53,122 --> 00:09:53,582
No, that's good.

176
00:09:53,582 --> 00:09:54,293
That's fantastic.

177
00:09:54,293 --> 00:09:59,306
Listen, uh you were saying that you're the minority here and I actually kind of disagree a
little bit.

178
00:09:59,306 --> 00:10:00,807
mean, I don't.

179
00:10:01,888 --> 00:10:04,970
And yeah, I think the thing is, is that they don't know how to achieve it, right?

180
00:10:04,970 --> 00:10:10,553
It is when you are a new agent or a new inspector.

181
00:10:11,054 --> 00:10:17,819
The best avenue for you to at least historically, most of the time, I'm anxious to hear
what you have to say about it.

182
00:10:17,819 --> 00:10:22,862
But what I have encouraged people to do, what I did and what really uh seems to work is

183
00:10:22,946 --> 00:10:30,361
getting relationships with realtors, that is how you start building your business because
how else are you going to get to the general public on any type of level that will

184
00:10:30,361 --> 00:10:32,564
actually uh scale your business.

185
00:10:32,962 --> 00:10:40,965
What if I told you that I can move to anywhere in this country and within two weeks I'd
have my schedule full and nobody knows me?

186
00:10:41,645 --> 00:10:42,986
Does that sound BS?

187
00:10:42,986 --> 00:10:44,626
Amazing.

188
00:10:44,626 --> 00:10:46,247
No, it sounds bullshit, doesn't it?

189
00:10:46,247 --> 00:10:47,958
I'm sorry I swore on your can say it.

190
00:10:47,958 --> 00:10:49,328
Okay.

191
00:10:49,628 --> 00:10:51,209
But I'll prove it if you let me.

192
00:10:51,209 --> 00:10:52,129
Yeah, no.

193
00:10:52,529 --> 00:10:53,529
Super.

194
00:10:54,166 --> 00:10:57,286
think I think people here want to do that.

195
00:10:57,286 --> 00:10:58,190
I just don't think they know how.

196
00:10:58,190 --> 00:10:58,910
I'll show you.

197
00:10:58,910 --> 00:11:00,330
I'll tell you how right now.

198
00:11:00,330 --> 00:11:03,770
And that's kind of what I want to do is tell everybody how.

199
00:11:04,050 --> 00:11:08,370
So the first thing is you got to do research and find out who your client is.

200
00:11:08,370 --> 00:11:12,390
And one of the things that I start, I like playing with this AI stuff.

201
00:11:12,390 --> 00:11:13,270
All right.

202
00:11:13,270 --> 00:11:16,570
So it just helps me create a prompt to do research for me.

203
00:11:16,570 --> 00:11:21,510
So when I left the fire department, I actually spent about 15 grand hiring a private
consultant.

204
00:11:21,528 --> 00:11:25,419
to help me design and build a business that's gonna be marketing direct to consumers.

205
00:11:25,419 --> 00:11:26,289
They did a great job.

206
00:11:26,289 --> 00:11:28,360
It took them two months to do everything.

207
00:11:28,360 --> 00:11:30,761
They told me all the pain points of home buyers.

208
00:11:30,761 --> 00:11:35,042
They were talking about, they ended up interviewing a lot of my past clients.

209
00:11:35,042 --> 00:11:36,462
Everybody wanted to know.

210
00:11:36,462 --> 00:11:38,923
That was the biggest thing for my past clients.

211
00:11:38,923 --> 00:11:39,883
They want to know.

212
00:11:39,883 --> 00:11:41,244
They wanna make their own decision.

213
00:11:41,244 --> 00:11:44,005
They just don't want me to make the decision for them.

214
00:11:44,005 --> 00:11:45,435
So they want a big long list.

215
00:11:45,435 --> 00:11:47,056
They want more time with me.

216
00:11:47,056 --> 00:11:48,866
They want more tools.

217
00:11:49,044 --> 00:11:51,436
and they want me to make a more thorough list.

218
00:11:51,436 --> 00:11:52,877
Well, that's what I wanted to do.

219
00:11:52,877 --> 00:11:54,979
So that's a good fit for me.

220
00:11:54,979 --> 00:12:01,945
So once you find out what somebody wants and you go ahead and supply what they want,
they're going to give you money for it.

221
00:12:01,945 --> 00:12:03,126
It's that simple.

222
00:12:03,126 --> 00:12:04,507
But nobody ever does that.

223
00:12:04,507 --> 00:12:12,864
And a lot of those clients that are going outside the box or outside the real estate
referral, they don't know what's a good home inspector or not.

224
00:12:12,864 --> 00:12:17,816
And all we do as home inspectors when we answer that phone is we answer questions.

225
00:12:17,816 --> 00:12:24,981
Well, if they're only gonna ask me the question of how much and what do you do, that
doesn't really allow me to say what separates me from everyone else.

226
00:12:24,981 --> 00:12:32,958
So I'm more of a put it in writing guy and I get that to the client in writing and I don't
like to answer the phone when it comes to that stuff.

227
00:12:32,958 --> 00:12:39,332
So when we find out their pain points and what they want and we're the solution to it,
because we know that's what they're looking for.

228
00:12:39,332 --> 00:12:42,995
And let me tell you, home buyers, they need to buy now, okay?

229
00:12:42,995 --> 00:12:44,322
Because realize what happened.

230
00:12:44,322 --> 00:12:47,283
They're looking at houses, they've been on a house, it got accepted.

231
00:12:47,283 --> 00:12:51,444
The real estate agent gave them referrals, maybe three of home inspectors.

232
00:12:52,024 --> 00:12:58,996
That client has a relationship with the real estate agent already, but they're on the
internet looking for another home inspector.

233
00:12:58,996 --> 00:13:00,167
So the real question is why?

234
00:13:00,167 --> 00:13:04,128
Why would somebody not trust the referrals from the real estate agents?

235
00:13:04,228 --> 00:13:08,389
Usually it has to do with something that bad happened to them or their family or something
else.

236
00:13:08,389 --> 00:13:10,830
So we got a lot of people that might go for...

237
00:13:11,214 --> 00:13:13,668
Quick home inspection, short list, things like that.

238
00:13:13,668 --> 00:13:15,100
I just don't want to be that guy.

239
00:13:15,100 --> 00:13:17,172
And my clients don't want that.

240
00:13:17,238 --> 00:13:18,149
Yeah, they wouldn't want that.

241
00:13:18,149 --> 00:13:27,651
Plus, the other thing too with consumers right now, the way that information is available,
ah the number one person that clients trust in any sort of transaction, a major

242
00:13:27,651 --> 00:13:29,590
transaction, is themself.

243
00:13:29,590 --> 00:13:30,494
All right.

244
00:13:30,494 --> 00:13:38,479
They trust their own eyes, they trust their own ability to get on their own personal
Google machine and look at a review and make a decision, right?

245
00:13:38,479 --> 00:13:40,270
Plus there's ownership in that.

246
00:13:40,270 --> 00:13:48,114
If you are completely putting blind faith and trust in an agent, which is already a huge
step of faith for them as they're getting ready to make a move, there's some tangible

247
00:13:48,114 --> 00:13:55,048
level of control over, I want to find the guy that I like with the reviews that I like at
the price point that I like.

248
00:13:55,048 --> 00:13:57,299
And so they want to shop for themselves, right?

249
00:13:57,299 --> 00:13:59,832
So it's genius what you're doing, what you're talking about.

250
00:13:59,832 --> 00:14:09,425
So you brought up a really good point, you know, and when it comes to website design, and
this is another place that a lot of people fail, is there's a section called the hero

251
00:14:09,425 --> 00:14:10,085
section.

252
00:14:10,085 --> 00:14:12,886
And I don't, a of people, what's the hero section?

253
00:14:12,886 --> 00:14:16,507
The hero section is where they have buyer, exactly how you describe them.

254
00:14:16,507 --> 00:14:18,627
They're the hero, all right?

255
00:14:18,627 --> 00:14:19,968
I'm the solution.

256
00:14:19,968 --> 00:14:24,929
They're gonna be the hero if they find our company that's gonna be doing the work for
them.

257
00:14:24,929 --> 00:14:29,130
So when we put everything up there, it's not to make me and how great I am.

258
00:14:29,130 --> 00:14:33,092
It's this is what your need is and this is how I meet that need.

259
00:14:33,092 --> 00:14:34,974
I'm the solution to your pain.

260
00:14:34,974 --> 00:14:35,834
All right.

261
00:14:35,834 --> 00:14:37,895
So they're going to want somebody you need to express.

262
00:14:37,895 --> 00:14:38,716
I'm going to be longer.

263
00:14:38,716 --> 00:14:41,037
I want to be independent from the real estate agents.

264
00:14:41,037 --> 00:14:44,139
want more tools, more time.

265
00:14:44,139 --> 00:14:48,842
know, once you can go ahead and prove that you're the answer, then they come back with
you.

266
00:14:49,048 --> 00:14:51,659
So I've got two follow-up questions.

267
00:14:51,659 --> 00:14:52,520
We can kind of go off of this.

268
00:14:52,520 --> 00:14:57,603
Remember those Choose Your Own Adventure books?

269
00:14:57,603 --> 00:15:01,965
I don't think anybody that's under the age of 30 watches is going to know what those are.

270
00:15:01,965 --> 00:15:02,926
But those were fun.

271
00:15:02,926 --> 00:15:04,246
Yeah, yeah.

272
00:15:04,246 --> 00:15:07,408
So anyway, let's choose our own adventure on here.

273
00:15:07,408 --> 00:15:18,542
ah When it comes to solving for a pain point, we can either go personal and talk about how
restructuring your business solves your own personal pain point in your personal life.

274
00:15:18,542 --> 00:15:22,242
which we've all got stories on, divorcee as well.

275
00:15:22,682 --> 00:15:30,462
And we can talk about the methodology that you've taken in shifting your marketing tech in
order to better communicate how to solve their pain point and the things that you're doing

276
00:15:30,462 --> 00:15:30,982
for that.

277
00:15:30,982 --> 00:15:32,182
would you like?

278
00:15:32,579 --> 00:15:34,626
You choose, I'm game either way.

279
00:15:34,798 --> 00:15:35,441
What do you think?

280
00:15:35,441 --> 00:15:36,484
The ladder.

281
00:15:36,484 --> 00:15:37,377
The ladder.

282
00:15:37,377 --> 00:15:39,484
you guys.

283
00:15:39,484 --> 00:15:40,590
Get away from the heavy.

284
00:15:40,590 --> 00:15:43,050
mean, that's more what I want to know about.

285
00:15:43,050 --> 00:15:45,710
Like that has to do with like the question that I wanted to ask.

286
00:15:45,710 --> 00:15:51,310
Like before we started this, we were sitting here talking to Charles for a minute and we
were talking about marketing.

287
00:15:51,310 --> 00:15:56,290
I was talking about direct to consumer marketing via social media, which is what I have
had success doing.

288
00:15:56,290 --> 00:16:01,070
And Charles was like, hey, I think you did a.

289
00:16:02,112 --> 00:16:04,324
He is not exactly the fan of right.

290
00:16:04,324 --> 00:16:09,658
The biggest fan of it has been very successful to me uh and I don't know any other ways of
doing it.

291
00:16:09,658 --> 00:16:15,682
And so I think I want to know and I think if we hit a little bit tighter on.

292
00:16:16,273 --> 00:16:17,334
How are you doing that?

293
00:16:17,334 --> 00:16:17,934
What?

294
00:16:17,934 --> 00:16:19,285
How are you getting out of these people?

295
00:16:19,285 --> 00:16:20,867
And then we can backtrack and get some details on that.

296
00:16:20,867 --> 00:16:22,414
That's where I wanted to take us.

297
00:16:22,414 --> 00:16:24,014
Yeah, so I'll go down that road.

298
00:16:24,014 --> 00:16:33,314
Yeah, there there's two types of internet marketing There's funnel marketing and then
there's website marketing and a lot of people don't understand the difference So what our

299
00:16:33,314 --> 00:16:40,074
funnel marketing is nurturing that is for when you have you have a buyer or consumer out
there?

300
00:16:40,074 --> 00:16:50,434
They always want your product and you just have to keep in touch with them and keep giving
them more and more micro Yes reasons that they're gonna choose your product and buy your

301
00:16:50,434 --> 00:16:50,714
product.

302
00:16:50,714 --> 00:16:51,914
That's funnel management.

303
00:16:51,914 --> 00:16:52,789
All right

304
00:16:52,789 --> 00:16:56,903
So when we deal with social media, that's long-term nurturing, touches.

305
00:16:56,903 --> 00:16:58,795
You use the term branding, all right?

306
00:16:58,795 --> 00:16:59,606
So that's what it is.

307
00:16:59,606 --> 00:17:04,280
Name recognition, branding, you're in front of them all the time, you know?

308
00:17:04,341 --> 00:17:11,428
And the problem is that home buyers only buy houses and they only need us once out of
every seven or years.

309
00:17:11,786 --> 00:17:15,448
So they really don't need us during all that other marketing time.

310
00:17:15,448 --> 00:17:18,769
Now websites is for I want it now.

311
00:17:18,769 --> 00:17:19,819
So I'm hungry.

312
00:17:19,819 --> 00:17:21,230
I'm in New Orleans.

313
00:17:21,230 --> 00:17:22,510
I want a pizza.

314
00:17:22,510 --> 00:17:26,322
I want a really good pizza and I don't know where to go.

315
00:17:26,322 --> 00:17:27,733
So I'm going to get on Google.

316
00:17:27,733 --> 00:17:28,563
I'm going to search.

317
00:17:28,563 --> 00:17:29,713
I'm going to look for reviews.

318
00:17:29,713 --> 00:17:34,285
I'm going to see Yelp sites and then I'm going to go and choose somebody and I'm ordering
it now.

319
00:17:34,285 --> 00:17:38,137
But I don't have months, weeks, days to make a decision.

320
00:17:38,137 --> 00:17:39,046
I got hours.

321
00:17:39,046 --> 00:17:39,748
All right.

322
00:17:39,748 --> 00:17:41,012
When somebody

323
00:17:41,012 --> 00:17:47,606
is looking online, they've already signed a contract, they're buying now, you don't have
time to nurture that client.

324
00:17:47,606 --> 00:17:55,412
You gotta dump every possible reason that you have to hire you into their lap.

325
00:17:55,412 --> 00:18:02,666
And if you do it in writing instead of verbally, now even if they can't remember it,
they're gonna have it there and they can review it again.

326
00:18:02,666 --> 00:18:05,868
All right, so that's why I gave you the man that.

327
00:18:05,998 --> 00:18:08,330
I want to have every possible reason.

328
00:18:08,330 --> 00:18:09,652
I'm not here to entertain.

329
00:18:09,652 --> 00:18:14,166
I'm not here to build relationships of trust with anybody.

330
00:18:14,166 --> 00:18:16,799
I'm here to say this is what we're going to do.

331
00:18:16,799 --> 00:18:18,891
It's going to be better than everybody else.

332
00:18:18,891 --> 00:18:25,256
It's going to be more expensive than everyone else because I'm going to disagree when you
said they want price.

333
00:18:25,317 --> 00:18:28,019
These type of clients, they don't want price.

334
00:18:28,019 --> 00:18:30,101
They want thoroughness and they're willing to pay for it.

335
00:18:30,101 --> 00:18:31,104
I'm sorry.

336
00:18:31,104 --> 00:18:35,431
I just I can only disagree because this only has happened to me a couple times in Florida.

337
00:18:35,566 --> 00:18:39,949
ah You have major price disparity regions around the Tampa area.

338
00:18:39,949 --> 00:18:45,253
If you get just rural enough outside of Tampa, people don't want to pay Tampa prices.

339
00:18:45,253 --> 00:18:47,274
And I've lost a couple of inspections because of that.

340
00:18:47,274 --> 00:18:52,758
I price myself around ah my contemporaries in the Tampa area.

341
00:18:52,758 --> 00:19:01,435
But you have a lot, because there's such a huge volume of inspectors in Florida, you've
got the cut rate guys that get to, they'll steal a couple, like a shark that grabs your

342
00:19:01,435 --> 00:19:03,566
grouper as you're reeling it in, you know?

343
00:19:03,566 --> 00:19:07,766
they'll grab that one just because it's $200 less than what you want.

344
00:19:07,766 --> 00:19:13,406
And they're like, oh, you're going to give a home inspection, a four point and a win mint
for $400?

345
00:19:13,406 --> 00:19:16,326
I'm sorry, you just did a standard home inspection for 200 bucks.

346
00:19:16,326 --> 00:19:17,806
We are almost done.

347
00:19:18,226 --> 00:19:20,406
But people have gone for them for that.

348
00:19:20,406 --> 00:19:21,706
But I'm like, well, I'm sorry.

349
00:19:21,706 --> 00:19:23,118
You can go ahead and get what you pay for.

350
00:19:23,118 --> 00:19:25,638
So we get 80 % of the people that contact us.

351
00:19:25,638 --> 00:19:26,758
We don't get 100%.

352
00:19:26,758 --> 00:19:27,238
Right, yeah.

353
00:19:27,238 --> 00:19:28,909
I don't need 100%.

354
00:19:28,909 --> 00:19:31,945
that are at it price, after the lowest price.

355
00:19:31,945 --> 00:19:36,634
And so we just need to get to more people so that we can get more of the people that don't
care about.

356
00:19:36,634 --> 00:19:37,910
Those are the clients we want.

357
00:19:37,910 --> 00:19:46,557
Once you get your percentage of close, once you know how many calls come in and you know
what your percentage of closes, and especially if it's all done automated and

358
00:19:46,557 --> 00:19:50,060
consistently, then now it's a numbers game.

359
00:19:50,060 --> 00:19:50,671
All right.

360
00:19:50,671 --> 00:19:53,763
All I do, you we keep our calendar full.

361
00:19:53,763 --> 00:19:55,685
We're week booked out all the time.

362
00:19:55,685 --> 00:19:57,486
We never really slow down.

363
00:19:57,486 --> 00:20:07,042
If the market, I look at it on Monday evenings, and usually we're 90 % full, which means
I'm not going to touch a single thing and I need more people.

364
00:20:07,042 --> 00:20:11,444
But if all of a sudden we're less than that, all I do is dial up my ad spend.

365
00:20:11,444 --> 00:20:12,905
That makes the phone ring more.

366
00:20:12,905 --> 00:20:17,967
I know I'm still at 80 % and boom, the calendar's full again and then I'll back it down
the next week.

367
00:20:19,609 --> 00:20:22,606
I advertise on Google Local Service ads and Yelp.

368
00:20:22,606 --> 00:20:23,249
That's the thing.

369
00:20:23,249 --> 00:20:24,695
That's how you were getting to people.

370
00:20:24,695 --> 00:20:27,310
eh

371
00:20:27,310 --> 00:20:29,650
three steps to get jobs on the Internet.

372
00:20:29,650 --> 00:20:31,410
Step one, you got to be found.

373
00:20:31,650 --> 00:20:34,010
And you can do the search engine optimization.

374
00:20:34,010 --> 00:20:37,710
You can do everything else, but that doesn't guarantee you the absolute top spot.

375
00:20:37,710 --> 00:20:42,190
When you go ahead and do the Google Google local service ads, you're going to be number
one.

376
00:20:42,190 --> 00:20:47,610
And I know that everybody's going to give me the evil eye and I'm going to give it right
back to you right now.

377
00:20:47,610 --> 00:20:48,970
All right.

378
00:20:49,150 --> 00:20:51,410
But Yelp is not a bad company.

379
00:20:51,410 --> 00:20:52,010
All right.

380
00:20:52,010 --> 00:20:53,890
People just don't know how to work.

381
00:20:53,902 --> 00:20:54,683
All right.

382
00:20:54,683 --> 00:20:55,483
When people...

383
00:20:55,483 --> 00:21:01,648
What's nice about Yelp is they usually show up in the top one, two or three on the organic
searches.

384
00:21:01,648 --> 00:21:08,092
So now I'm going to be at the top of the Google search and then I'm going to be on a
trustworthy site like Yelp on the other ones.

385
00:21:08,092 --> 00:21:10,564
But you got to be quick to respond to everything.

386
00:21:10,564 --> 00:21:11,404
All right.

387
00:21:11,404 --> 00:21:14,787
And that's why when somebody calls in, we allow them to get a text.

388
00:21:14,787 --> 00:21:20,351
They press one on their phone and my entire sales pitch is instantly sent to their phone.

389
00:21:20,351 --> 00:21:22,434
And they got nine pages of

390
00:21:22,434 --> 00:21:31,516
PDF document they may or not read but if they want somebody who's sterile they want
somebody who's gonna use more tools they want somebody who's going to you know make a

391
00:21:31,516 --> 00:21:40,589
longer list and they're willing to pay more for it perfect and I didn't spend one second
of my time talking to them when I gave them the information and that's what they want they

392
00:21:40,589 --> 00:21:50,482
don't they may want to still hear my voice and they'll have my cell phone number then as
well then they could call me direct if they do want to talk but they want the information

393
00:21:50,482 --> 00:21:52,642
give it to them give them what they want

394
00:21:52,642 --> 00:21:55,791
So there's a couple of other ways that you're giving information too, right?

395
00:21:55,791 --> 00:21:57,927
I feel like we've hit on one of your three points, right?

396
00:21:57,927 --> 00:21:59,244
Have we gotten to the others?

397
00:21:59,244 --> 00:22:03,255
Well, the three points are going to be getting found.

398
00:22:03,255 --> 00:22:07,697
So that's where we buy the Number two is going to be that hero section.

399
00:22:07,697 --> 00:22:10,077
So I hate this phrase, but I don't know any other way.

400
00:22:10,077 --> 00:22:10,958
It's called a hook.

401
00:22:10,958 --> 00:22:11,398
Yeah.

402
00:22:11,398 --> 00:22:19,140
And when you hook the client and what you're doing, and you only got 10 seconds to do this
when they're on your web page, this is your headline and your sub headline and your

403
00:22:19,140 --> 00:22:20,620
eyebrows statement.

404
00:22:20,621 --> 00:22:24,742
And on there, this is where you use the pain agitating solution.

405
00:22:24,742 --> 00:22:25,516
So.

406
00:22:25,516 --> 00:22:34,711
the pain points that I go after, the clients that I go after, they made a mistake or a
family member made a mistake with the home inspector, it was fast, it was short, missed a

407
00:22:34,711 --> 00:22:35,872
bunch of stuff.

408
00:22:35,872 --> 00:22:37,323
They don't want that again.

409
00:22:37,323 --> 00:22:39,694
So they want to make a smarter decision.

410
00:22:39,694 --> 00:22:44,657
So our headline says why smart home buyers choose us.

411
00:22:44,897 --> 00:22:53,462
Our sub headline, that's the agitator, all right, because it's your home, it's your
family, it's your money, you deserve the best.

412
00:22:53,474 --> 00:22:58,258
And then we also agitate with the eyebrow, but I didn't put an eyebrow on my website yet.

413
00:22:58,258 --> 00:23:04,562
Then we come in there with both a video and words on there because everything needs to be
quick and easy.

414
00:23:04,562 --> 00:23:07,845
What are the major things that I'm answering your pain points?

415
00:23:07,845 --> 00:23:10,647
The goal is not to get them to hire me with that.

416
00:23:10,647 --> 00:23:15,630
The goal is to get me in the final three and then they're going to investigate me deeper.

417
00:23:15,630 --> 00:23:18,793
And then hopefully I'll have the best value.

418
00:23:18,793 --> 00:23:19,143
Okay.

419
00:23:19,143 --> 00:23:19,343
Right.

420
00:23:19,343 --> 00:23:20,576
So those are the three steps.

421
00:23:20,576 --> 00:23:22,387
Okay, awesome.

422
00:23:22,487 --> 00:23:28,211
as we were kind of getting to at the beginning of this, uh you're not as, because you're
trying to increase revenue.

423
00:23:28,211 --> 00:23:35,776
You want to increase your bond line, make as much money as possible in the shortest amount
of time possible by clients finding you, by marketing directly to them.

424
00:23:35,776 --> 00:23:40,279
ah Where does social media come in for you?

425
00:23:40,379 --> 00:23:44,394
And how is that disparity here between what Matt does and what you're looking at?

426
00:23:44,394 --> 00:23:49,045
I see social media as marketing to the real estate agents and building relationships with
them.

427
00:23:49,045 --> 00:23:53,517
All right, because that's where the long term, the touches come into play.

428
00:23:53,517 --> 00:23:57,358
Whenever we talk about the branding, you know, we want name recognition.

429
00:23:57,358 --> 00:24:00,949
Real estate agents year round are going to be referring home inspectors.

430
00:24:00,949 --> 00:24:03,579
So they really need you year round, right?

431
00:24:05,660 --> 00:24:06,821
Let's go.

432
00:24:06,821 --> 00:24:07,661
Let's go.

433
00:24:07,661 --> 00:24:08,901
I'm old.

434
00:24:08,901 --> 00:24:09,951
I'll get my bucket.

435
00:24:09,951 --> 00:24:10,942
I'm good.

436
00:24:11,498 --> 00:24:12,478
It has.

437
00:24:12,518 --> 00:24:23,907
So I respectfully disagree because that the social media marketing marketing is what
opened me up to direct to consumer marketing.

438
00:24:23,907 --> 00:24:26,969
That's the only way I found that I was able to get to them.

439
00:24:26,969 --> 00:24:27,399
Yeah.

440
00:24:27,399 --> 00:24:34,114
mean search engine optimization, you know, getting ranked up on Google, those type of
things that still happens.

441
00:24:34,114 --> 00:24:38,957
But and look, the thing is, is like my situation is unique.

442
00:24:38,957 --> 00:24:40,974
OK, because I have

443
00:24:40,974 --> 00:24:43,674
much larger following than most home inspectors.

444
00:24:43,674 --> 00:24:46,194
are some of us out there that have really large accounts.

445
00:24:46,194 --> 00:24:51,934
I mean, I literally get calls and people asking me for referrals all around the country a
lot.

446
00:24:51,934 --> 00:24:57,548
I've referred people in Canada, you know, and it's because of my reach.

447
00:24:57,548 --> 00:24:58,521
much is that following?

448
00:24:58,521 --> 00:24:59,383
I'm just curious.

449
00:24:59,383 --> 00:25:03,272
ah That's a big thing.

450
00:25:03,272 --> 00:25:04,384
I got three thousand.

451
00:25:04,384 --> 00:25:05,015
Okay.

452
00:25:05,015 --> 00:25:05,804
All right.

453
00:25:05,804 --> 00:25:10,159
on Instagram and then I got some platforms that are right in that same range as well.

454
00:25:10,159 --> 00:25:11,441
a large reach, right?

455
00:25:11,441 --> 00:25:13,954
And so that's how I was able to get to these people.

456
00:25:13,954 --> 00:25:19,224
A lot of it is like people, it can be resale homes, but also it's a lot of new
construction stuff that don't even have an agent.

457
00:25:19,224 --> 00:25:20,818
But how long did it take you to get that?

458
00:25:20,818 --> 00:25:22,532
And I apologize for interrupting you.

459
00:25:22,532 --> 00:25:23,643
don't like that.

460
00:25:23,794 --> 00:25:35,121
I mean we're just talking here so yeah no how long did it take well I started making
content in about 2018 okay look some people do this for years and don't get successful

461
00:25:35,121 --> 00:25:43,927
with it one day it just kind of took off and so I a few after a few years of making
content it really started to take off and grow and then it just kind of grew from there so

462
00:25:43,927 --> 00:25:48,830
I mean I've been doing it a while but but but I probably saw success about

463
00:25:49,038 --> 00:25:53,318
two years or so, like really at first it was trying to get real to his attention.

464
00:25:53,318 --> 00:25:53,758
No doubt.

465
00:25:53,758 --> 00:25:55,118
That's what I was trying to do.

466
00:25:55,118 --> 00:25:57,698
And it would be so exciting whenever they did call me, right?

467
00:25:57,698 --> 00:26:00,018
Like, Oh, you saw one of our videos, you know, great.

468
00:26:00,018 --> 00:26:01,578
And then one day it changed, right?

469
00:26:01,578 --> 00:26:02,378
The reach changed.

470
00:26:02,378 --> 00:26:06,638
And all of a sudden it was just people that reached out that want to be now.

471
00:26:06,638 --> 00:26:07,698
I have a quick question.

472
00:26:07,698 --> 00:26:10,038
I don't know if this is on topic or off topic.

473
00:26:10,312 --> 00:26:11,803
guys, I just met Charles.

474
00:26:11,803 --> 00:26:14,825
uh We we have met a lot of people through here.

475
00:26:14,825 --> 00:26:16,005
I don't know you very well.

476
00:26:16,005 --> 00:26:17,426
I'm not familiar with your company.

477
00:26:17,426 --> 00:26:24,069
uh You are you have your home inspection company, which is Chicago Land Home Inspection is
correct, but correct your tag says get synced.

478
00:26:24,350 --> 00:26:25,351
What is that?

479
00:26:25,351 --> 00:26:26,191
What you do?

480
00:26:26,191 --> 00:26:29,333
Do you help other people achieve what you're talking about here?

481
00:26:29,333 --> 00:26:31,914
Is that what get synced is?

482
00:26:31,914 --> 00:26:32,325
It is.

483
00:26:32,325 --> 00:26:33,742
It's a

484
00:26:33,742 --> 00:26:42,722
It's a high level product and high level is a content management system, contact
management system.

485
00:26:43,002 --> 00:26:47,042
And that's what I use to build my automations in my business.

486
00:26:47,042 --> 00:26:52,682
And then all of a sudden, a lot of other friends started saying, hey, I want to market
like you do because it's automatic.

487
00:26:52,682 --> 00:26:55,302
I don't have to wake up in the middle of the night and answer the phone.

488
00:26:55,302 --> 00:26:58,662
If I'm at dinner or whatever, I'm on the bathroom toilet.

489
00:26:58,662 --> 00:27:00,382
I don't have to answer the phone.

490
00:27:00,402 --> 00:27:03,696
You know, our system does everything automatically and I don't have any salary.

491
00:27:03,696 --> 00:27:06,096
I don't have any staff, no salespeople, nothing.

492
00:27:06,096 --> 00:27:08,296
I run lean like there's no tomorrow.

493
00:27:08,296 --> 00:27:10,116
I'm worried about another 07, 08.

494
00:27:10,116 --> 00:27:11,836
I don't want the big overhead.

495
00:27:11,856 --> 00:27:14,036
So yeah, we got 15 inspectors.

496
00:27:14,036 --> 00:27:15,536
We do just under two million.

497
00:27:15,536 --> 00:27:18,536
I started building the business in 18.

498
00:27:18,556 --> 00:27:20,396
Same is with you.

499
00:27:21,376 --> 00:27:27,796
But my whole thing about the branding and building relationships, because I also moved to
a new part of Chicago.

500
00:27:27,796 --> 00:27:29,116
I didn't know anybody.

501
00:27:29,116 --> 00:27:32,234
And I didn't want to take all that time to ramp it up.

502
00:27:32,234 --> 00:27:34,107
So with this, it's instant.

503
00:27:34,107 --> 00:27:43,020
I guarantee you that whatever part of the country is, there's gonna be people out there
right now searching for a home inspector that need to hire somebody today.

504
00:27:43,020 --> 00:27:45,922
All right, why not go after those people?

505
00:27:45,922 --> 00:27:46,802
For sure.

506
00:27:46,802 --> 00:27:50,916
So if somebody, like I want to contact GetSynced, what do you do?

507
00:27:50,916 --> 00:27:54,119
what are you going to do for that person?

508
00:27:54,119 --> 00:27:55,900
Like what do you offer?

509
00:27:55,900 --> 00:27:57,792
Like packages or something for them?

510
00:27:57,792 --> 00:27:59,630
What is it that you do for people?

511
00:27:59,630 --> 00:28:01,270
It's basically next to nothing.

512
00:28:01,270 --> 00:28:04,550
We charge $50 a month or $500 a year.

513
00:28:04,550 --> 00:28:05,130
All right.

514
00:28:05,130 --> 00:28:08,410
And this is a full blown out phone answering system.

515
00:28:08,410 --> 00:28:10,790
It's your social media posting.

516
00:28:11,110 --> 00:28:13,530
It's your email blast marketing.

517
00:28:13,630 --> 00:28:15,070
does phone drops.

518
00:28:16,490 --> 00:28:17,530
It does.

519
00:28:17,530 --> 00:28:18,570
Yeah.

520
00:28:20,770 --> 00:28:22,030
No, it does.

521
00:28:22,030 --> 00:28:23,740
And that part is actually pretty.

522
00:28:23,740 --> 00:28:25,710
Is it the consumer or the realtor?

523
00:28:25,710 --> 00:28:29,710
Whoever you want it to be, you know, it's, yeah, no, I'm with you.

524
00:28:29,710 --> 00:28:36,090
But what's cool, what they do with this is, and they upgrade it every week and you know,
they have it.

525
00:28:36,090 --> 00:28:44,710
So you make one post and then it automatically reformats all your posts and it puts, know,
this, so they, and they put it on all the different platforms for you.

526
00:28:44,710 --> 00:28:52,330
And then they put it into a repository and you can go ahead and group those repositories
and it'll regurgitate those same posts two, three years.

527
00:28:52,330 --> 00:28:54,270
So once you get your collection,

528
00:28:54,272 --> 00:29:02,155
Now it just keeps going on and on and you just keep adding to it and you know, and it's
it's run for nobody.

529
00:29:02,155 --> 00:29:03,642
You're not paying anyone to do it.

530
00:29:03,642 --> 00:29:08,598
It's all part of that same system, but it's websites, funnels, forums, surveys.

531
00:29:08,598 --> 00:29:12,230
mean, the list is really long and anybody I'm going to do a plug here.

532
00:29:12,230 --> 00:29:14,500
Anybody who goes to get sink dot com.

533
00:29:14,500 --> 00:29:22,374
I'm sorry, get sink dot pro and you look on there, you'll see the pricing and you'll see
everything that's included and is a stupidly long list.

534
00:29:22,374 --> 00:29:23,096
I mean, you should.

535
00:29:23,096 --> 00:29:23,980
plug that, right?

536
00:29:23,980 --> 00:29:24,821
That's what we're here for.

537
00:29:24,821 --> 00:29:25,522
just did.

538
00:29:25,522 --> 00:29:25,832
Yeah.

539
00:29:25,832 --> 00:29:26,283
No, good.

540
00:29:26,283 --> 00:29:27,294
You know, no shame.

541
00:29:27,294 --> 00:29:29,706
Let me give everyone the Jedi mind trick.

542
00:29:29,706 --> 00:29:30,877
Get Sync.Pro.

543
00:29:31,443 --> 00:29:33,632
and a sponsor of the show here as well.

544
00:29:33,632 --> 00:29:36,024
So, I'm excited.

545
00:29:36,024 --> 00:29:44,973
uh I have listened to past things and I think what you guys are doing is very valuable
because you're helping everybody try and improve their business and that's the key.

546
00:29:44,973 --> 00:29:47,542
it's okay that we want to do things differently.

547
00:29:47,542 --> 00:29:47,815
100%.

548
00:29:47,815 --> 00:29:49,096
It's okay.

549
00:29:49,096 --> 00:29:49,497
Yeah.

550
00:29:49,497 --> 00:29:55,244
But we should all share with what we do and then everybody can pick and choose what they
want to do because it's their business.

551
00:29:55,244 --> 00:29:59,160
Yeah, I mean, disagreement is, you know, that's what it's all about.

552
00:29:59,160 --> 00:30:01,343
Yeah, we have to talk about our differences.

553
00:30:01,343 --> 00:30:04,929
Whether or not we agree on something doesn't mean that we are not friends.

554
00:30:04,929 --> 00:30:06,712
You know, doesn't sound like.

555
00:30:06,712 --> 00:30:09,556
No, think we are in it all for the same reasons, right?

556
00:30:09,556 --> 00:30:10,190
So no,

557
00:30:10,190 --> 00:30:12,724
I want to help somebody with one of their basic needs.

558
00:30:12,724 --> 00:30:14,850
Buying a home is a big deal.

559
00:30:14,850 --> 00:30:15,559
All right.

560
00:30:15,559 --> 00:30:19,575
And we are the most important person in that real estate transaction.

561
00:30:19,575 --> 00:30:20,558
I'm sorry.

562
00:30:20,558 --> 00:30:21,898
And go ahead, what saying?

563
00:30:21,898 --> 00:30:22,418
Oh, go ahead.

564
00:30:22,418 --> 00:30:31,098
Now I was going say, and on improving a basic need, how has all of this helped to kind of
reshape your business structure and your systems to improve your life the way that you've

565
00:30:31,098 --> 00:30:31,950
been wanted to?

566
00:30:31,950 --> 00:30:35,592
Oh, I don't work those 30 days anymore.

567
00:30:35,592 --> 00:30:42,296
You know, my mistake with ruining my first family, and by the way, I wouldn't wish a
divorce on my worst enemy.

568
00:30:42,296 --> 00:30:45,578
It's horrible thing, and I was depressed for many years, you know?

569
00:30:45,578 --> 00:30:52,421
And if you guys are out there working now, all these things like it did to me, you gotta
stop.

570
00:30:52,421 --> 00:30:54,092
You you're gonna lose them.

571
00:30:54,092 --> 00:31:02,699
Not just that too, different tack and I don't think I've ever said this on this show, but
if there's one thing that I did when I was going through it, it was double down and work

572
00:31:02,699 --> 00:31:03,379
even harder.

573
00:31:03,379 --> 00:31:04,791
And do know what that helped?

574
00:31:04,791 --> 00:31:05,892
Not an amp thing.

575
00:31:05,892 --> 00:31:06,382
It does it.

576
00:31:06,382 --> 00:31:10,936
Cause it's like all I was doing was using work to avoid this, fixing this, right?

577
00:31:10,936 --> 00:31:12,837
And working on my side of things.

578
00:31:12,837 --> 00:31:15,920
But you know, it's not a bad escape.

579
00:31:15,920 --> 00:31:19,244
There's certainly a productive one, but nothing changed.

580
00:31:19,244 --> 00:31:19,578
Right.

581
00:31:19,578 --> 00:31:21,292
So in the firehouse we

582
00:31:21,292 --> 00:31:24,584
We use an old saying, work smarter, not harder.

583
00:31:24,805 --> 00:31:27,847
And I had a problem of working harder all the time.

584
00:31:27,847 --> 00:31:37,497
And then the old guys, you you're sitting there with the sledgehammer trying to bust
something open and then he comes over there with a cry bar and one handed, all right, get

585
00:31:37,497 --> 00:31:38,114
out of my way.

586
00:31:38,114 --> 00:31:42,337
You know, it's like, there's better ways to do it.

587
00:31:42,337 --> 00:31:43,417
Absolutely.

588
00:31:43,417 --> 00:31:45,008
And that's what I tried to do.

589
00:31:45,008 --> 00:31:46,640
I built automations.

590
00:31:46,640 --> 00:31:48,531
I don't want to hire a bunch of people.

591
00:31:48,531 --> 00:31:50,592
I try to keep my overhead low.

592
00:31:50,842 --> 00:31:54,845
And in this way, you know, give people what they want.

593
00:31:54,845 --> 00:31:57,907
They want information so they can make a good choice.

594
00:31:57,907 --> 00:31:59,788
Be the answer to what they want.

595
00:31:59,788 --> 00:32:01,359
And then hopefully they'll choose you.

596
00:32:01,359 --> 00:32:04,511
And then we even let them schedule automatically online.

597
00:32:04,511 --> 00:32:11,495
Now, I still have a VA to go ahead because not everybody, humans are different and not
everybody wants to do everything online.

598
00:32:11,495 --> 00:32:13,456
So you give everybody the options.

599
00:32:13,456 --> 00:32:16,802
But that's what's nice about not answering the phone.

600
00:32:16,802 --> 00:32:18,843
give them the phone tree in the beginning.

601
00:32:18,843 --> 00:32:20,463
You get rid of the robo calls.

602
00:32:20,463 --> 00:32:23,404
If somebody wants to text, they'll take the text.

603
00:32:23,404 --> 00:32:30,846
If they know it's late and it's after hours, they're gonna have to leave a voicemail, but
they're still gonna be able to get the information, then do it.

604
00:32:30,926 --> 00:32:33,907
Even if you wanna leave a delay on that, you could do that.

605
00:32:33,907 --> 00:32:38,458
Have your phone ring first and if you don't pick up, then let the information system go.

606
00:32:38,458 --> 00:32:39,458
Have a backup plan.

607
00:32:39,458 --> 00:32:45,540
There's so many different things that we need to open up the options and how to get the
information out there.

608
00:32:45,540 --> 00:32:46,286
Sorry.

609
00:32:46,286 --> 00:32:49,438
is get synced specific to home inspection.

610
00:32:49,438 --> 00:33:01,384
Right now it is because it's all I know right, you know, but this it's it's Yeah, high
level goes for just about any business All right, and and you can get high level directly

611
00:33:01,384 --> 00:33:08,908
This is some of the problems that I had with other agents when I first started coming up
this I asked for another coach Well, you could sell this for three hundred five hundred

612
00:33:08,908 --> 00:33:14,158
thousand dollars a month and I'm like they could get it themselves for ninety seven
dollars a month

613
00:33:14,158 --> 00:33:23,578
How the hell am I gonna show my face in front of another home inspector charging them 300,
500, thousand a month when they could get it on their own for 97?

614
00:33:23,578 --> 00:33:29,378
So I decided to up my plan to an agency plan and it's strictly my business.

615
00:33:29,378 --> 00:33:38,018
Now I could copy everything that I do in my business and I can give it to anyone else and
they could edit and change it to them and we only charge 50 bucks a month.

616
00:33:38,558 --> 00:33:42,594
So to me, and we got guys that signed on with us.

617
00:33:42,594 --> 00:33:46,472
They cut their overhead by like a thousand a month and then so that's huge man.

618
00:33:46,472 --> 00:33:46,991
It's huge.

619
00:33:46,991 --> 00:33:52,224
And now on top of a little bit of a different pivot here, know, Get Synced is a great name
for a company.

620
00:33:52,224 --> 00:33:54,035
It's also a great name for a boy band.

621
00:33:54,035 --> 00:33:57,778
And while you might not be in one, you do have a radio show.

622
00:33:57,778 --> 00:34:00,379
You got a voice for radio.

623
00:34:02,201 --> 00:34:03,641
We all hear, yeah.

624
00:34:04,182 --> 00:34:11,247
No, it's the radio show I did because again, I don't even know I'm prejudice against real
estate agent.

625
00:34:11,247 --> 00:34:12,288
I'll confess that.

626
00:34:12,288 --> 00:34:13,348
All right.

627
00:34:13,368 --> 00:34:19,092
That doesn't mean that there's not real estate agents that are out there that have the
same mindset as I do.

628
00:34:19,092 --> 00:34:22,074
I only I just don't want to conform to what they want.

629
00:34:22,074 --> 00:34:24,676
I want them to conform to what I do.

630
00:34:24,676 --> 00:34:27,767
And that's even with our email.

631
00:34:27,767 --> 00:34:29,998
funnel system going after agents.

632
00:34:30,258 --> 00:34:32,640
Even with that, we want to explain who we were.

633
00:34:32,640 --> 00:34:34,951
But the radio show, we were doing that.

634
00:34:34,951 --> 00:34:39,137
We were advertising in Real Producers Magazine.

635
00:34:39,137 --> 00:34:42,495
yeah, we were advertising in Real Producers Magazine.

636
00:34:42,495 --> 00:34:48,368
And then we would invite the agents that got an article in the magazine.

637
00:34:48,368 --> 00:34:50,439
We invited them to be on the radio show.

638
00:34:50,552 --> 00:34:52,102
So I would take them out to breakfast.

639
00:34:52,102 --> 00:34:53,974
I would spend about an hour and half with them.

640
00:34:53,974 --> 00:34:56,836
Then we would go over to the radio station and do the recording.

641
00:34:56,836 --> 00:34:58,347
That was another hour.

642
00:34:58,348 --> 00:35:00,929
I had a two and a half hour one-on-one with them.

643
00:35:00,929 --> 00:35:09,996
So if we're gonna start getting to know and like each other so we can move on to the trust
stage, I got my two and a half hours to get that far with them, all right, to build a

644
00:35:09,996 --> 00:35:11,157
relationship.

645
00:35:11,157 --> 00:35:15,620
The bottom line is mostly I just, they don't, I don't see eye to eye with them.

646
00:35:15,620 --> 00:35:19,054
know, most of the agents in our area, they want...

647
00:35:19,054 --> 00:35:21,276
If you're on site more than 45 minutes.

648
00:35:21,276 --> 00:35:25,560
So if that's going to be your target audience, it's what it is.

649
00:35:25,560 --> 00:35:31,325
These people that market after the real estate agents, their biggest thing is speed.

650
00:35:31,325 --> 00:35:32,910
Get in, get out.

651
00:35:32,910 --> 00:35:36,002
That's what I used to do when I was inspecting in Virginia.

652
00:35:36,002 --> 00:35:40,936
I'm able to get through a house even to this day in two to two and a half hours tops.

653
00:35:40,936 --> 00:35:42,557
I don't finish the report on site.

654
00:35:42,557 --> 00:35:43,958
A lot of other people do.

655
00:35:43,958 --> 00:35:50,723
But my whole thing is, and it's a handicap because I used to do videos on Facebook and
stuff like that when that was starting to come out.

656
00:35:50,723 --> 00:35:55,586
Got into doing this right about the time that TikTok boomed and you guys were taking off.

657
00:35:55,586 --> 00:36:00,972
uh doing the fast home inspection, a fast thorough home inspection.

658
00:36:00,972 --> 00:36:09,618
doesn't free you up for content, it doesn't give you the time to do the report on site,
but for me, especially in the Northern Virginia and DC market where it's, ah my whole

659
00:36:09,618 --> 00:36:17,554
thing was get as much information to the buyer and the agent in as brief amount of time as
possible so that I could get to the next job and they can get to the next thing that they

660
00:36:17,554 --> 00:36:18,054
need to do.

661
00:36:18,054 --> 00:36:20,796
ah And then I would finish the report later.

662
00:36:20,796 --> 00:36:23,608
Not the preferred method for everybody, right, yeah.

663
00:36:23,608 --> 00:36:25,839
We'll only do one inspection a day.

664
00:36:25,839 --> 00:36:30,150
We're probably we schedule five hours for the appointment.

665
00:36:30,150 --> 00:36:35,781
We're usually outside around three for a typical 2500 square foot house, basement, gas,
fourth, air furnish.

666
00:36:35,781 --> 00:36:39,192
You know, that's typical, but we don't know what we're going to run into.

667
00:36:39,192 --> 00:36:42,003
We don't know if there's a house with a bunch of issues in there.

668
00:36:42,003 --> 00:36:44,744
I don't know if I'm going to have a client that's going to have a lot of questions.

669
00:36:44,744 --> 00:36:45,754
And I want my client there.

670
00:36:45,754 --> 00:36:49,175
We don't let the people our people, our inspectors.

671
00:36:49,175 --> 00:36:53,666
We don't let our inspectors write the report on site unless the client decided not to
show.

672
00:36:53,666 --> 00:36:55,507
Because that's another rule of three.

673
00:36:55,507 --> 00:36:56,878
You got to focus on the house.

674
00:36:56,878 --> 00:36:58,199
You got to focus on your client.

675
00:36:58,199 --> 00:37:00,231
You got to focus on writing the report.

676
00:37:00,231 --> 00:37:02,172
You just can't do all three.

677
00:37:02,172 --> 00:37:03,392
Pick two.

678
00:37:03,473 --> 00:37:03,923
All right.

679
00:37:03,923 --> 00:37:09,557
So I want my guys focusing on the client because they those reviews that people have.

680
00:37:09,557 --> 00:37:17,763
And I'll tell you what, if you guys want to see something that's like, holy crap, you
know, do a search for Chicagoland home inspectors.

681
00:37:17,763 --> 00:37:22,304
And we have offices in Northbrook, Illinois and downtown Chicago, Illinois.

682
00:37:22,304 --> 00:37:23,415
and read our reviews.

683
00:37:23,415 --> 00:37:24,555
You're going to see photos.

684
00:37:24,555 --> 00:37:27,116
These people write books that come on there.

685
00:37:27,116 --> 00:37:31,158
We go everything about exceeding those expectations that they have.

686
00:37:31,299 --> 00:37:34,670
And that is why future people keep choosing us.

687
00:37:34,670 --> 00:37:38,932
Because if they're researching and comparing, social proof means a lot.

688
00:37:38,979 --> 00:37:39,730
Yeah.

689
00:37:39,886 --> 00:37:49,206
So I want to say, you I know how you feel about real estate agents and I can't say that to
some degree I kind of agree and to some degree I feel the same.

690
00:37:49,406 --> 00:37:54,826
But I will say something that I think I have seen and this could be area specific.

691
00:37:55,126 --> 00:37:58,566
But I see just like home inspection has changed a lot.

692
00:37:58,566 --> 00:38:00,486
You started in 93, right?

693
00:38:00,486 --> 00:38:03,446
Home inspection probably looks a lot different than it in 93.

694
00:38:03,866 --> 00:38:10,146
I see and how, you know, like there's been a shift in that, but I see a shift in real
estate agents.

695
00:38:10,260 --> 00:38:18,747
And again I do a lot of direct-to-consumer so I'm working there a lot so I can pick and
choose the agents right and they're just like there are some people that only want a cheap

696
00:38:18,747 --> 00:38:28,005
inspection there are actually agents out there you know who you are okay and so thank you
there are agents that do agree with me you know and they want the thorough report they

697
00:38:28,005 --> 00:38:35,661
want it to take a while they want all of the information and if it if it kills the deal
they want to go find another house.

698
00:38:36,046 --> 00:38:38,380
He's the most important person to them and me too.

699
00:38:38,380 --> 00:38:39,695
To me, those are like partners.

700
00:38:39,695 --> 00:38:42,274
ah

701
00:38:42,274 --> 00:38:44,195
hard part is finding them.

702
00:38:44,316 --> 00:38:48,418
Because building a relationship doesn't happen in the snap of a finger.

703
00:38:48,418 --> 00:38:53,001
You gotta get to know somebody, you gotta get to like somebody, and then you can trust
somebody.

704
00:38:53,001 --> 00:38:57,223
And that takes time, and that's the problem I have with real estate agent marketing.

705
00:38:57,223 --> 00:38:59,005
It doesn't happen overnight.

706
00:38:59,005 --> 00:39:06,669
But somebody who needs to hire me today, if I could be the solution to what they're
looking for, they're gonna hire me today.

707
00:39:06,669 --> 00:39:08,094
That's it.

708
00:39:08,834 --> 00:39:10,716
Now Charles, this has all been awesome, man.

709
00:39:10,716 --> 00:39:12,754
uh We got to wrap here.

710
00:39:12,754 --> 00:39:14,211
We're running short on memory card time.

711
00:39:14,211 --> 00:39:16,224
Sorry about that, No, no, this is great.

712
00:39:16,224 --> 00:39:17,886
is how good the conversation's been.

713
00:39:17,886 --> 00:39:20,339
there's been so many of these at Inspection Fuel this week.

714
00:39:20,339 --> 00:39:21,589
It really has.

715
00:39:21,711 --> 00:39:24,013
And so thank you so much for coming on.

716
00:39:24,013 --> 00:39:27,854
Where can people find you again at the website and then any social media you got?

717
00:39:27,854 --> 00:39:37,314
It's get sync that pro and no I'm I'm gonna boomer for crying out loud, you know First of
all, you said the word wrong.

718
00:39:37,314 --> 00:39:38,794
It's boomer.

719
00:39:38,794 --> 00:39:41,745
Yeah, exactly like we're annoying and we

720
00:39:41,745 --> 00:39:44,542
that's what the Gen Zers are saying about Millennials now, so we get it.

721
00:39:44,542 --> 00:39:45,893
Yeah, I like all this.

722
00:39:45,893 --> 00:39:50,385
So no, it's Get Synced App Pro and our phone numbers, everything else.

723
00:39:50,385 --> 00:39:53,748
Somebody wants a tour, but it's a no brainer.

724
00:39:53,748 --> 00:40:04,093
You know, and even if you want to go without us and you want to do it on your own, it's
get or I'm sorry, gohighlevel.com is their website.

725
00:40:04,094 --> 00:40:08,446
And if anyone wants like a 30 day of them without us, just let me know.

726
00:40:08,446 --> 00:40:11,638
I'll send you a link to get uh a free trial with them.

727
00:40:11,756 --> 00:40:16,617
But otherwise, please, you know, it's, we have a learning platform and everything else.

728
00:40:16,617 --> 00:40:21,238
So I want to coach on what I believe is the way it's supposed to be.

729
00:40:21,238 --> 00:40:26,299
So people ask me, and we meet every week on Saturday morning, and we just share ideas.

730
00:40:26,299 --> 00:40:31,131
And I learn as much from other people that are using our system as I share.

731
00:40:31,131 --> 00:40:33,191
So I'm a giver.

732
00:40:33,238 --> 00:40:37,572
Hey, that's the best way and honestly when you're giving like that, good things come back
around.

733
00:40:37,572 --> 00:40:40,344
this has been a great talk.

734
00:40:40,344 --> 00:40:41,565
It's been a good time for us.

735
00:40:41,565 --> 00:40:42,605
Absolutely.

736
00:40:42,646 --> 00:40:43,497
Thank you for joining us.

737
00:40:43,497 --> 00:40:44,858
Thank you guys so much for watching.

738
00:40:44,858 --> 00:40:45,468
Stay tuned.

739
00:40:45,468 --> 00:40:47,529
More coming from Inspection Fuel right here on...

740
00:40:47,529 --> 00:40:48,628
Ride along.